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Author Archive

Apple Big in Business News

Friday, January 27th, 2012 | Author: OWC Chris S.

If you happen to follow the stock market (or even if you don’t) you may have heard that Apple posted record-level quarterly financial results on Tuesday. Analysts have pointed to a combination of the release of the wildly popular iPhone 4S and the holiday season as the source of the extra performance. However, this is just the cherry on top of the sundae. Apple’s growth has been meteoric these last few years, largely on the back of the iPhone and the iPad.

But most of the numbers you see really don’t mean much to your everyday person. A market cap of $416 billion? Okay, that’s a lot. But how much is it?

The Wall Street Journal had a great infographic the other day breaking it down. Here are couple of highlights. Article Continues…

Category: Apple News

Elgato Products 20% Off Through End of January

Thursday, January 26th, 2012 | Author: OWC Chris S.

It’s been a while since we last talked about Elgato’s range of TV tuners and video capture accessories. Don’t worry, though; they’re still as awesome as ever. If you’re a regular reader of the OWC Blog, you’ll recall several posts on these products…including one that tells you how to turn your Mac into a DVR.

The big news today is that we’re making them even more awesome by knocking a full 20% off the MSRP for every Elgato unit we carry as our Macworld special for 2012.

Yep, you heard that right – from the EyeTV Hybrid tuner to the Turbo.264 HD encoder unit and everywhere in between, we’re taking our already low prices on these units and bringing them even lower. No rebate forms, no hassles, just instant discount. And if you’re attending Macworld, stop by our booth #513 to check out these and new OWC and Newer Technology products.

Of course, all good things have to come to an end, and so it is with this special. You’ll need to order by January 31, 2012 in order to get these great, amazingly low prices. After that, we’re back to our regular “affordable” prices.

Video capture with Elgato is 20% less expensive – Just another great deal brought to you by OWC.

Come See us at Macworld!

Wednesday, January 25th, 2012 | Author: OWC Chris S.

After announcing all our great new products to the industry at CES, we’re now bringing them to the people! We’ll be at Macworld | iWorld  Expo in San Francisco (January 26-28, at the Moscone Center) at Booth #513. If you’re attending the show, you can get a first-hand peek at new releases like:

So come on out and say hello; we can’t wait to see you.

Category: Press Releases

“Tough as Jens Voigt”

Friday, January 20th, 2012 | Author: OWC Chris S.

As you may know, we like to keep a close eye on the Twitterverse (you can find us at @macsales) and, occasionally find OWC as a topic of discussion. Well, this morning, Twitter user @maddogmedia posted the comment

“I’ve been using OWC drives for years, externals and internals. They’re nearly as tough as Jens Voigt.”

Now, I’ll be the first to admit, I had no idea who Jens Voigt was. As far as I knew, he was Jon Voight’s uncle or something. A Google search later, though, I realized just how much of a compliment @maddogmedia was giving us.

For those of you who don’t follow that sort of thing, Jens Voigt is a professional cyclist. In the cycling world, he’s universally loved for his aggressive, never-give-up, but positive attitude. A pretty admirable trait, true, but how does that fit in with “toughness”?

Then, I kept reading and the more I read about him, the more he sounded like sounded like a real-life Chuck Norris meme:

And the stories continue on like this. Reading these tales really are a story in perseverance and, dare I say it, toughness.

So having our drives compared to Jens Voigt… Yeah… I’d say that’s a pretty darn nice thing to say.

Thanks @maddogmedia. #TFTL

OWC Radio #63 – The Post-CES Show

Wednesday, January 18th, 2012 | Author: OWC Michael, OWC Mike H., OWC Grant, and OWC Chris S.

We’re home from the 2012 International Consumer Electronics Show and while some might be a little worse for wear, it was a great show. Join us as we discuss what we introduced, what we saw, and what we think this year in electronics is going to bring.

OWC Radio is a monthly, forum-based podcast focused on the events and happenings in the Mac community. This week’s hosts are: OWC Grant, OWC Chris S., and OWC Mike H.

Article Continues…

Category: OWC Radio

The Other World – Episode 41

Tuesday, January 17th, 2012 | Author: OWC Chris S.

Category: The Other World

Back Up Your Data & Save A Squirrel

Friday, January 13th, 2012 | Author: OWC Chris S.

A couple of months ago, OWC Stephen wrote an article that dealt with RAID units not being a “true” backup for your data. This caused confusion for some people; after all, RAID has built-in redundancy (it’s the first letter, for goodness’ sake!), so data should be completely safe, right?

Well… not really.

RAID will protect you against drive failure; that’s exactly what it’s designed to do. However, there are a lot of other things that can cause data loss. For example, if you knock the average RAID enclosure off your desk, there’s a good chance both drives are going to be damaged. If both drives are damaged, then anything on that unit is gone.

What it comes down to is that an actual “backup” consists of at least two copies of the files you want to keep.

  1. the original file (usually on your main hard drive)
  2. a copy of the file (preferably on some sort of external device that can be moved off-site)

Ideally, you’d want three copies – your original and two copies – one on-site and one off-site in case of things like fires, tornadoes or theft. That, however, is an article unto itself, full of “exciting” topics like “backup drive rotation scheduling” and “methodology comparison.” Yeah… about as exciting as that Economics class we all had to take in high school, in that stuffy classroom which, despite being windowless, somehow still admitted the slightly disturbing smells emanating from the cafeteria kitchens just down the hall.

Instead, we’re going to talk about something much more exciting: a cross-country auto race. No, I haven’t watched Cannonball Run one too many times; I’ve got a viable (if somewhat bizarre) analogy going here; just follow along. Article Continues…

Category: New @ OWC, Tech Tips

OWC’s “Area 51” Has Deals Too Good to be Kept Secret

Wednesday, December 28th, 2011 | Author: OWC Chris S.

We’ve all heard about that mysterious military facility in southern Nevada shrouded in secrecy and rumored repository of alien artifacts. We know a lot of experimental aircraft have gone through development there, and there are all sorts of theories of what other things may be going on past the video surveillance, armed guards and signs mentioning that “use of deadly force is authorized.” Whatever’s there, though, we’re pretty sure it’s something that a lot of people want to see.

OWC has its own “Area 51,” of sorts, except our version has considerably fewer alien autopsies and threats of violence. Instead, we’ve got 51 jaw-dropping deals that aren’t going to be around long, because we’re pricing them to move over the next few days.

With deals starting at 39¢ and absolutely nothing over $60, these treasures are not to be missed. But don’t wait too long; you need to order by Saturday. If you don’t, these great deals will disappear, just like those lights in the sky along Nevada State Route 375. So check them out now… before it’s too late!