Apple News
PR_air2012aura New Apple Ad Shows Our ‘Love’ for MacBook Air

Apple’s latest TV ad illustrates our personal attachment to our Macs with … well, different personal attachments. The new ad focuses on the MacBook Air, showing a variety of stickers attached by users around the glowing Apple logo on the machine’s lid. The ad closes with a shot of the slim profile of the Air and on-screen…
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Reflecting on the Groundbreaking iPhone After Seven Years
A great deal has been written about the iPhone and its phenomenal pedigree of engineering and design. And with Sunday, June 29 bringing the seventh anniversary of its original release in 2007, there’s been even more talk surrounding the groundbreaking...

aperture Apple to Cease Development of Aperture, iPhoto
At the annual WWDC earlier this month, Apple showed off its new Photos app for Mac OS X Yosemite, which will sync all your pictures across all your devices. The Photos app will mirror the iOS offering. On Friday,...

imac_21_2014_main Teardown of Lower-Cost 2014 iMac Reveals Soldered Memory
As we reported earlier today, Apple has released a new $1,099 iMac model with new specs including a 1.4GHz Dual-Core i5 processor (vs. a 2.7GHz i5 Quad-Core processor in the $1,299 model), a HD 5000 Graphics card and a 500GB...

Globe-New_Macs Apple Releases New More Affordable iMac...
While WWDC came and went earlier this month with no new hardware announcements, Apple did finally announce on Tuesday the much rumored more affordable iMac models. The new iMac’s...

Apple_WWDC_2014_logo-580-100 Highlights from Apple’s 2014 WWDC
Coming into this year’s Worldwide Developer Conference, much of the talk was surrounding the software. Of course, this makes complete sense ­– it is a conference for developers, after...

confused-Globe Guessing What Might Be In Store...
Apple’s annual Worldwide Developers Conference is right around the corner, and you know what that means… It’s time for some speculation! Since we’ve always got our finger on the...

Globe-New_Macs Apple Updates Mac Lineup With Fresh...
In case you hadn’t heard, Apple quietly refreshed its entire MacBook Air lineup on Tuesday with faster processors and new lower price points across the board. As rumored, the...

Happy 30th Birthday, Macintosh!
The Mac officially turns 30 today, and Apple is celebrating in style with great home page imagery and cool Timeline and Your First Mac sections of the website. Of...

New Mac Pros Shipping Earlier Than Expected?! New Mac Pros Shipping Earlier Than...
While it has been well documented online that the new Mac Pro models hit a stock issue with orders being delayed, it looks like Apple is ramping up shipping...

OWCmp13_6_monitors What Do you Call 6 Displays...
Well those 6 Thunderbolt ports on the back of the new Mac Pro were just staring me in the face to try ‘em all out. Since the new Mac Pro...