Fresh from Apple
PR_air2012aura New Apple Ad Shows Our ‘Love’ for MacBook Air

Apple’s latest TV ad illustrates our personal attachment to our Macs with … well, different personal attachments. The new ad focuses on the MacBook Air, showing a variety of stickers attached by users around the glowing Apple logo on the machine’s lid. The ad closes with a shot of the slim profile of the Air and on-screen…
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imac_21_2014_main Teardown of Lower-Cost 2014 iMac Reveals Soldered Memory
As we reported earlier today, Apple has released a new $1,099 iMac model with new specs including a 1.4GHz Dual-Core i5 processor (vs. a 2.7GHz i5 Quad-Core processor in the $1,299 model), a HD 5000 Graphics card and a 500GB...

Globe-New_Macs Apple Releases New More Affordable iMac Model
While WWDC came and went earlier this month with no new hardware announcements, Apple did finally announce on Tuesday the much rumored more affordable iMac models. The new iMac’s entry-level price point is $1,099 – a $200 savings off...

Globe-New_Macs Apple Updates Mac Lineup With Fresh Airs
In case you hadn’t heard, Apple quietly refreshed its entire MacBook Air lineup on Tuesday with faster processors and new lower price points across the board. As rumored, the standard MacBook Air models are now sold with 1.4 GHz...

New Mac Pros Shipping Earlier Than Expected?! New Mac Pros Shipping Earlier Than...
While it has been well documented online that the new Mac Pro models hit a stock issue with orders being delayed, it looks like Apple is ramping up shipping...

MP13_teardown New Mac Pro 2013 Teardown
Check out OWC’s teardown of the new Mac Pro 2013 model. Mac Pro 2013 upgrade options: Memory up to 64GB, save big versus factory upgrade. Add Thunderbolt drives and...

OWCmp13_6_monitors What Do you Call 6 Displays...
Well those 6 Thunderbolt ports on the back of the new Mac Pro were just staring me in the face to try ‘em all out. Since the new Mac Pro...

Unboxing the New Mac Pro Unboxing the New Mac Pro
Merry Christmas to us! The first of our new Mac Pro models have arrived today so testing and benchmarking and product development can begin. But first, here’s a few...

iPad mini With Retina Display Unboxing iPad mini With Retina Display Unboxing
Apple quietly began taking orders on Tuesday for the new iPad mini with Retina display, which was announced at October’s special event. We got our hands on the Space...

iPad Air Unboxing iPad Air Unboxing
The new iPad Air has arrived, and we got our hands on the Space Gray and Silver 16GB Wi-Fi models. We’ve taken a few unboxing photos for your visual...

iMac Late 2013 Teardown Gallery iMac Late 2013 Teardown Gallery
While the layout remains the same, the internal architecture has changed on the 21-inch iMac Late 2013 model from the previous version. The PCI bus for an SSD card...