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New Apple Ad Shows Our ‘Love’ for MacBook Air

Apple’s latest TV ad illustrates our personal attachment to our Macs with … well, different personal attachments. The new ad focuses on the MacBook Air, showing a variety of stickers attached by users around the glowing Apple logo on the machine’s...

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Teardown of Lower-Cost 2014 iMac Reveals Soldered Memory

As we reported earlier today, Apple has released a new $1,099 iMac model with new specs including a 1.4GHz Dual-Core i5 processor (vs. a 2.7GHz i5 Quad-Core processor in the $1,299 model), a HD 5000 Graphics card and a 500GB...

Globe-New_Macs Apple Releases New More Affordable iMac...
While WWDC came and went earlier this month with no new hardware announcements, Apple did finally announce on Tuesday the much rumored more affordable iMac models. The new iMac’s...

Globe-New_Macs Apple Updates Mac Lineup With Fresh...
In case you hadn’t heard, Apple quietly refreshed its entire MacBook Air lineup on Tuesday with faster processors and new lower price points across the board. As rumored, the...

New Mac Pros Shipping Earlier Than Expected?! New Mac Pros Shipping Earlier Than...
While it has been well documented online that the new Mac Pro models hit a stock issue with orders being delayed, it looks like Apple is ramping up shipping...

MP13_teardown New Mac Pro 2013 Teardown
Check out OWC’s teardown of the new Mac Pro 2013 model. Mac Pro 2013 upgrade options: Memory up to 64GB, save big versus factory upgrade. Add Thunderbolt drives and...

OWCmp13_6_monitors What Do you Call 6 Displays...
Well those 6 Thunderbolt ports on the back of the new Mac Pro were just staring me in the face to try ‘em all out. Since the new Mac Pro...

Unboxing the New Mac Pro Unboxing the New Mac Pro
Merry Christmas to us! The first of our new Mac Pro models have arrived today so testing and benchmarking and product development can begin. But first, here’s a few...

iPad mini With Retina Display Unboxing iPad mini With Retina Display Unboxing
Apple quietly began taking orders on Tuesday for the new iPad mini with Retina display, which was announced at October’s special event. We got our hands on the Space...

iPad Air Unboxing iPad Air Unboxing
The new iPad Air has arrived, and we got our hands on the Space Gray and Silver 16GB Wi-Fi models. We’ve taken a few unboxing photos for your visual...