We’re quite flattered to have been honored with the About.com 2013 Readers’ Choice Award for “Best Mac Peripheral Reseller” for the second consecutive year. OWC received overwhelming support with 95% of all votes cast among finalists including national online-retailer Newegg and Vermont-based Small Dog Electronics. If you were among the voters, thank you for trust and confidence in us!

OWC Repeats for ‘Best Mac Peripherals’ Category

About.com’s popular reader-driven awards program began in 2008 and has expanded to highlight the best products, features, and services across a wide variety of topics ranging from technology to hobbies to parenting and more. This year was the second edition of the awards to feature the Best Mac Peripherals category, which was open to both brick-and-mortar and online resellers. Enthusiastic online voting resulted in OWC being honored with the title of Best Mac Peripheral Reseller.

The Why Behind the Voting

Perhaps we’ve been selected as the Readers Choice honoree twice now because the Mac community appreciates the fact that we aren’t just about creating ‘insanely great’ products. We pride ourselves on providing the most comprehensive support in the industry.  That support comes in many ways…some very apparent like our free ‘how-to’ install videos, 24/7 live chat, and easy to use on-line guides that make finding and choosing upgrades hassle-free. Other support efforts are behind the scenes to some degree..but again done to go the extra mile to ensure customer satisfaction with both the product and ordering experience. Little things like making sure complete specifications and compatibilities are clearly listed on the site and packaging so the correct product is purchased. And bigger aspects like shipping hard drives in a patent-pending anti-shock packaging design. That packaging design alone enables us to offer a 90 day hard drive direct replacement program. If an internal drive purchased from us fails within 90 days of purchase, you don’t have the complexities of contacting a drive manufacturer directly in order to receive a refurbished replacement. We directly replace with a brand new drive.

I’d be remiss if I didn’t end with mentioning the ingredient that’s perhaps at the heart of the OWC Difference. There’s always someone here ready to talk to you and show you that we care. From our Founder and CEO, OWC Larry, who often can be found answering blog post comments; to that friendly voice you hear on the phone or can feel in an email. We all exist to serve you in the manner we ourselves would like to be treated.