At Other World Computing, we pride ourselves on something we like to call the OWC Difference. Put simply, the OWC Difference is our commitment to making high-quality products, and more importantly, our commitment to customer service. While we will always strive to keep this philosophy in mind, there are other companies that might have a different way of valuing their customers.
Earlier today, news website and social media blog Mashable released a study that estimates the dollar value that each Facebook fan is worth to a brand. This will naturally lead to debates on the accuracy of the claim, but it also can spur a conversation on humanizing customers vs. simply monetizing them.
At OWC, we view social media outlets as a wonderful way to directly assist and connect with customers. But part of making the OWC Difference is continuing to passionately serve our customers and not simply assigning a dollar value to them based on whether they “like” us or if they’re a Facebook fan.
Our customers – from the biggest spenders to the one-time shoppers – will always be more than just a number. And we hope to give each the same committed service, no matter how big or small the order. Article Continues…
Whenever the wind blows here at Other World Computing headquarters in Woodstock, Ill., we are reminded of our commitment to the environment in the form of our