Product Spotlight
um_imac

OWC Back to School: Everything You Need for Your iMac

The new design of the iMac looks great, and like the Mac mini, its thinner and lighter frame definitely makes it easier to carry up the endless dorm staircases. But with that sleek new look came with some caveats....

um_macminis_2

OWC Back To School: Packing Big Performance

It’s late August. It’s hot outside. And your car is so packed that all you can see in your rear-view mirror is your tattered plaid comforter crushed under the weight of 20 pounds worth of microwavable dinners and granola...

OWC Back To School: Get Your...
Going back to school doesn’t just mean you’ll be going back to class. It also means you’ll be going back to the bleachers for some football on those chilly...

Now Is the Time to Upgrade...
What’s not to love about adding more memory to your Mac? It’s one of the easiest and most cost-effective ways to bring new life to your Mac. It’s an...

img_ligncables OWC Back To School: The Roommate...
Ah, roommates. You can always count on them to create a hair monster in the shower drain, leave makeup caked all over the sink, or to clear their throat...

nwtcblmdphead_gall3 Headless Mac Video Accelerator – New...
Mac mini – it’s a fantastic little machine. Packing a huge amount of power and performance into a sleek, compact form factor. The mini has been a favorite since...

PR_OWC_retina_240gbBTS Make Your MacBook Air or Retina...
Lugging your laptop to class is much easier than it was even just five years ago. There is no shortage of slim, yet powerful, machines available including the ultra-light...

Get New Performance For the New...
People change a lot through four years of high school, or through four (or five or six…) years of college. Interests change. Majors change. It’s a natural part of...

macbook08_sectionpic_sm Prepping for School? Go Back with...
Going back to school is expensive… especially for parents. New books, clothes, mini fridges, 8’x2’ boards that college students need for some reason. And that’s before you even get...

PR_air2012aura New Apple Ad Shows Our ‘Love’...
Apple’s latest TV ad illustrates our personal attachment to our Macs with … well, different personal attachments. The new ad focuses on the MacBook Air, showing a variety of stickers attached...