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This week’s Installation Video – OWC Mercury Elite Pro Classic

Friday, July 31st, 2009 | Author: OWC Chris S.

Another week has gone by, which means we’ve got another installation video for you.

This week’s “cinematic experience” guide details installing a SATA hard drive into the OWC Mercury Elite Pro Classic enclosure. This single-drive enclosure has a traditional assembly procedure in the form of screws, but also has an “align and slide” procedure which once you see it done, makes perfect sense.

It should be noted that while the enclosure shown in the video is for SATA drives, the only real difference, installation-wise, between the SATA model shown in the video and the older, IDE/ATA enclosures, is the internal connector type.

If you have an existing Mercury Elite Pro Classic solution that you’d like to put a larger hard drive in or you wish to DIY with a new “Add Your Own Drive” Kit, you can find the video in our Tech Center as well as on our YouTube Channel.

Slick New Look; Same Great OWC

Thursday, July 30th, 2009 | Author: OWC Chris S.

In case you hadn’t noticed, there have been some significant changes to the OWC Web site.

Our Graphics and Web Design teams have spent countless hours moving and redesigning the site to make things a little easier to navigate around. Here’s a couple of the great changes you’ll see.

  • Shopping Cart Status – Brand new to our site is the Shopping Cart Status indicator, which is located in the upper-right corner of each page. It will tell you how many items you’ve currently got selected for purchase and by clicking on it, you can view the contents and/or check out.
  • Support Information all in One Place – Links to Customer Service and Technical Support have been moved to the top of the page, along with a more in-depth site map and contact information. You can also check on the status of current orders here.
  • Simplified Tabs – Large changes have been made here. Our categories have been streamlined to make finding what you need even easier.
  • Easy Access to Newsletter and Blog – Links to the OWC Blog and the OWC Newsletters are now right at the top, rather than having to dig for them.
  • Revamped Footer – At the bottom of each page, you’ll find an expanded version of the tab bar at the top, with quick links to each sub-category. You will also find a smaller version of the Shopping Cart and all our contact links.

Hopefully these new changes will help make shopping with OWC an even better experience!

Category: New @ OWC

Making Music Without An ExpressCard

Wednesday, July 29th, 2009 | Author: OWC Rick

Can’t always get what you want…

In an earlier post, we discussed the removal of the ExpressCard/34 slot from the 15″ MacBook Pro and the implications of that loss:http://blog.macsales.com/1391-apple-giveth-apple-taketh-away

As music production becomes more commonplace outside of the studio walls, musicians have become more and more dependent on the power and portability of the notebook.  It’s this need for a high performance machine that has made the MacBook Pro a staple for creative professionals.  Up until recently, increased features have been packed into these machines.  However, it seems that some of the features we’ve all come to know and love have been taken away from the most recent additions of the MBP product line -namely the second FireWire bus and expansion capabilities of the ExpressCard slot.  So, before we start crying “the sky is falling,” we need to answer three very important questions:

  1. What have we lost?
  2. What do we need?
  3. What do we have?

We’ve lost expandability, we need sufficient bandwidth for our work flow, and we DO in fact have just that.

…but if you try sometimes…

All we have to do is re-assess our storage and interface requirements.  When recording music, you have to remember that audio data is substantially smaller than video.  Therefore, the bandwidth provided by FireWire 400 or USB 2.0 speeds is more than sufficient for most.  So what’s the bottom line?  You have two practical configurations for your new 15″ MacBook Pro:

  1. USB 2.0 Audio Interface and FW 800 (or 400) External HD
  2. FireWire 400 Audio Interface and FireWire 400 External HD (daisy chained)

…you get what you need.

In looking at the two configurations above, there is a method to the madness.  Option #1 gives you more bandwidth for your external hard drive, which can be useful for projects utilizing MIDI & virtual instrument libraries that require more resources for disk streaming.  Being a musician myself, I completely understand the hesitation involved when “USB” is mentioned.  In the past, USB has always been considered “the slow interface.” It’s because of this that I will mention that the new MBP’s have been bench-marked having much higher “real world” throughput than earlier models.  Therefore, you will see little to no performance loss when using a USB audio interface as opposed to FireWire.  So, you can think of Option #1 as your “MIDI Workstation” scenario.

Option #2 allows you to still keep a useful FW400 speed for your external HD, while using a FW400 audio interface (note: when daisy chaining a FW400 device with a FW800 device, both devices will be functioning at a FW400 speed). Currently, most audio interfaces that utilize a FireWire connection are FW400 so you’re not losing any performance on that end.  The benefit of these interfaces are that they are typically built to  handle more simultaneous audio input for multi-tracking than their USB counterparts.  You can think of Option #2 as your “portable live audio recording scenario.”

This takes care of our USB and FireWire issues, but what about the loss of other potential ExpressCard expansions?  Some companies have developed ExpressCard upgrades for audio professionals that use their laptops in a production setting.  Are these upgrades and expansions worthless now?  Absolutely not!  However, if you need to utilize these professional additions you’ll need to purchase the new 17″ MacBook Pro which still provides the user with an ExpressCard slot.  For those of you that don’t want to lug a monstrous 17″ notebook around, your only other alternative is to purchase an earlier version of the MacBook Pro which are still incredibly viable machines for audio/music professionals.

Mr. Jobs and the gang threw us quite a curve ball with this recent feature loss, but have no fear!  OWC is here to light the way through these murky waters of change to help you audio professionals get the most out of your hardware.  You can still make music without an ExpressCard!

Starting a Twitter Trend: #TFTL

Wednesday, July 29th, 2009 | Author: OWC Grant

As just one of our many ways to connect and communicate with customers at OWC, we dove into the deep end of the “social marketing” Twitter, Facebook, and YouTube pools earlier this year as well with the unveiling of and commitment to this blog.

As I am the “man behind the curtain” persona of @macsales on Twitter, I’ve become somewhat of a Twitterholic. That being said, I have no plans of posting random thoughts such as my affinity for Take and Bake meals from Two Tails Market & Eatery.

Rather, what I’ve found other Tweeps to be thankful for are Tweets from us on new product announcements, insights to overlooked features on existing products or even new uses for those products, special price deals, independent product reviews, and facilitating customer service related needs.

The Tweets we are thankful for are the daily recommendations and praise OWC/macsales gets. I’ve visited other users Twitter profiles so I could personally thank them at their website. One person actually then Tweeted that thanking him was a classy act. Ever since that comment, I’ve been trying to come up with a consistent and significant way we could recognize these Tweets and perhaps introduce these folks to other Tweeps.

Additionally, I wanted to come up with a phrase or hashtag that could become as widely used as #FollowFriday or #FF for short. While it would be cool for OWC to be credited as the founder of a Twitter Trend, what would be most gratifying is to see this become THE hashtag used anytime someone wants to Tweet their appreciation for an act of kindness from any source.

So with great hope and positive intentions surrounding this sentiment, I give you Thanks For The Love or #TFTL. While OWC/macsales is well known for high performance, high quality products and a dedication to serving the customer that is second to none, I wanted to make sure we’re also known for truly appreciating our customers loyalty and trust in the form of a Tweet and that #TFTL is just one small way we can “pay it forward” in the world.

So go ahead…make someone’s day…tell them #TFTL.

Our products may be “boring,” but the ways you can use them aren’t.

Monday, July 27th, 2009 | Author: OWC Chris S.

In the phrase “May you live in interesting times” – often referred to (inaccurately) as “the Chinese curse”- “interest” is used as a euphemism for “trouble” or “unpleasantness.” If that is the case, then “dull,” “uneventful” and even “boring” could be used as “trouble-free” or “easy” in much the same manner.

Blog reader and OWC customer Larry Rymal did just that when he spoke of adding an OWC Storage Solution to his current system:

“Other than the added storage space, it was a very ‘boring’ uneventful upgrade.”

This is a great statement on the ease of use our products offer. No complex instructions, special drivers or extra equipment is needed to use one of our Storage Solutions. Everything you need to use it comes in the box, and its generally just a matter of minutes between opening the package and having your Storage Solution up and running.

In other words, it’s about as “dull” as you can get.

The irony of this phrasing, though, is that the actual usage of our drives is actually pretty interesting – and not in the euphemistic sense. I never mentioned what system Mr. Rymal hooked his OWC Storage Solution up to. No, it wasn’t a Mac. It wasn’t Windows or Linux box, either (though our Solutions would work with any of them).

He hooked it up to his DirecTV HD-DVR. Now, instead of the already-respectable 500GB worth of storage, he’s got 1.5TB, giving him about 300 hours worth of program recording.

The neat thing is, this isn’t the only instance of our Storage Solutions being used in non-traditional ways. Our products are designed to be as easy-to-use and widely-compatible as possible, which means they can be used with a lot of different setups. For example, I use an older Elite to store movies for playback via my DVD player, which has a built-in USB port. A few months ago, OWC Duane put up a great how-to showing how to use our Storage Solutions with your next-generation gaming platform.

If you’re using one of our Storage Solutions with something other than a basic desktop or laptop computer, I’d love to hear about it. Just leave a comment below.

Category: Tech Tips

Burn your own Blu-ray movies easily and inexpensively!

Thursday, July 23rd, 2009 | Author: OWC Chris S.

Hardware and/or software bundles are often really good deals. Most times, you can get a number of pieces that work exceptionally well together for a price considerably lower than if you purchased them separately. When combined with lowered prices, these bundles become even more attractive.

Just such a thing has come to the OWC Mercury Pro Blu-ray “Quad interface” optical drives.

First, let’s take a look at the new pricing/features of just the drive solutions:

While those are great prices on great drives, we’re taking it a bit further and offering up a pair of bundles with Toast 10 Titanium Pro, as well. A long time Mac favorite tool for burning CDs and DVDs, Toast 10 Titanium Pro takes burning on Macs to the next level with built-in Blu-ray data and video disc burning capabilities, in addition to DVD & CD support.

Let’s Get High-Definition!

Of course, the really great thing about bundling Toast 10 Titanium Pro with our Mercury Pro Blu-ray drives is that it becomes the perfect combination for burning your HD videos for playback on your home Blu-ray player. With HD video cameras widely available, and even iMovie being capable of handling HD video, it somehow seems kind of silly to have to edit all that HD footage together and scale it down to DVD if you want to watch it on your television.

So the question is: if the OWC Mercury Pro supports Blu-Ray media and Toast 10 Titanium Pro allows you to author Blu-ray video discs, what’s stopping you from taking your HD movies and putting them on Blu-ray, for highest-quality playback? Instructions, of course!

Fortunately, OWC has you covered there, too. We’ve put together a nice walkthrough of how to create a basic Blu-ray video that will play on your home Blu-ray player.

Now, you can view your HD video the way it was meant to be viewed – in full HD!

Falling Prices IV: The Voyage Home

Wednesday, July 22nd, 2009 | Author: OWC Chris S.

This is one I’m sure you’ve been waiting for. Following the price drops on the NewerTech miniStack, the Triple-Interface Mercury Elite-AL Pro Performance 7200RPM RAID and the OWC Mercury Elite-AL Pro RAID “Quad”, we’ve got some reductions for the popular Mercury Elite-AL Pro “Quad Interface” external Storage Solution.

Like all of our Storage Solutions, the Mercury Elite-AL Pro “Quad Interface” offers incredible value along with great versatility.

  • “Quad”-Interface - Whatever connection you have open, be it eSATA, FireWire 800, FireWire 400, or USB 2.0, the Mercury Elite-AL Pro “Quad Interface” has you covered.
  • Oxford 924 performance bridge - Our high-quality bridge boards ensure that no matter how you have it hooked up, you’ll get the best performance you can.
  • Fully Bootable - The Mercury Elite-AL Pro “Quad Interface” is fully bootable on your Mac, making it a great choice for a bootable clone.
  • Large Data Buffer - Data buffers up to 32MB make high data transfer tasks, such as video capture, more relaiable and less susceptible to interruption.
  • All cables are included - Nobody likes having to search for the appropriate cable to hook up their drives. You don’t have to worry about that with OWC Storage Solutions; we include one for each interface.
  • Backup software included - Backing up with the Mercury Elite-AL Pro “Quad Interface” is even easier, with the included software bundle. We include the full retail version of Prosoft DataBackup III ($59 retail value) for OS X and NovaStor NovaBackup ($49 retail value) for Windows. Also included is the Intech HD Speedtools performance suite and Carbon Copy Cloner. None of these applications are required to use the Elite, but they are excellent applications to have in your utilities library.
  • 3-Year Warranty - OWC stands behind its products. The Mercury Elite-AL Pro “Quad Interface” with an industry leading 3-Year Full Solution Warranty.
  • The Mercury Elite-AL Pro “Quad Interface”  also qualifies for our exclusive Prosoft Drive Genius offer! Buy Drive Genius now for as low as $25 with purchase of a qualifying storage product – That’s up to 74% off retail price, up to 37% off OWC’s lowest normal selling price! This isn’t a “limited/non-support” version, either – it’s the full retail version! It’s a great deal on a great product.

Those are just some of the reasons the Mercury Elite-AL Pro “Quad Interface” is such a popular Storage Solution. Now, it’s going to be even more popular with these new prices!

For fast storage that’s easy to use, you can’t go wrong with the Mercury Elite-AL Pro Performance 7200RPM RAID. For best value, you can’t go wrong with OWC.

No matter how you look at it, the OWC Mercury Elite-AL Pro ‘Quad-Interface’ is the choice for High-Performance, Reliability, and Flexibility.

A New Video & A New Direction

Monday, July 20th, 2009 | Author: OWC Chris S.

By popular request, we’re taking a short break from the “Mac Upgrade” series of instructional videos and moving on to our own products. That’s right, over the next few weeks or so, we’ll be showing you how to install/replace the hard drive(s) in all our SATA-based enclosures.

This week, we’re starting out with our most popular enclosure: The Mercury Elite-AL.

Keep in mind that this video is for the most recent iteration of this enclosure; instructions for the enclosure design sold prior to December 2008 will be in a separate video, to be released near the end of the series.

As always, you can find our instructional videos both in our Tech Center and on our YouTube Channel.