Computers do more than just connect people to the Internet cloud of web pages, e-mail, faces of book, and the birds of Twitter. Digital devices like iPods and digital cameras changed how we all listen to music, watch video, take photos, and more importantly…where we store life’s media. Backing that data up is no longer an option…it’s time to get serious about data backup now!

If you’re reading this blog, you likely already are backing up. And if a friend or family member sent you this page, thank them for caring enough to help you not be a victim of the computing fun that is known as drive failure and absolute data loss.

You may be surprised how many people you know that don’t backup their home computer. Even computer savvy friends may not have a backup. The false confidence many bestow on their hard drives living forever can be surprising.

It’s so easy to bring this up in conversation too. If you see a friend using a digital camera, iPod, or know a family member who stores all the digital photos sent from friends and family, ask them what their backup strategy is. It might be a good thing to get them thinking about what would happen if their computer’s hard drive went kablooey.

The key is it doesn’t have to be hard or scary!
I like solutions that do the work for you, and you don’t have to think about. The bare minimum needed is a single external drive that can connect via USB 2.0 that you can use to backup all your files. You can usually upgrade to faster connections and more drive space for just a few bucks more than the base external drive. Much of OWC’s line of externals offers tiered upgrades so you can get what’s right for your needs and with Plug and Play ease of use. Why go external? Portability and easy installation are a couple good reasons. If you want to go with internal drives, OWC has got you covered there too.

Software Built-in or Provided, it’s all good!
For Macs, Time Machine is da bomb in my world, and I just have to give huge props to Apple for realizing the need for backup of our life’s digital media. There’s also other backup software out there that makes backing up relatively easy, or more controlled if you don’t like the complete computer backup that Apple’s Time Machine performs.

And that’s why OWC’s external solutions are perfect for Mac and PC backup: rock solid, award-winning, benchmark proven hardware and drives complimented by a $200 retail value disk utility bundle with leading backup programs…making OWC a “one stop shop” for digital media backup!

Start Spreading The Good Word!
Become a backup evangelist among your community of friends and family. Strike up a conversation, and use your knowledge for good to help save them from the heartache and loss that can and likely will happen if they don’t get serious about data backup now!