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Preventing Static Damage to your Hard Drive

Wednesday, June 30th, 2010 | Author: OWC Angela

One of the more frequent question topics we get here at OWC revolve around anti-static precautions.Very often, it will read something like this:

“I purchased a Newer Technology Voyager, and I love it! But I am still unsure how I should be handling a bare hard drive. Should I have one of those Electrostatic Discharge wristbands? Can I hurt my drive by handling it?”

That’s an important question; if you’re going to be handling bare hard drives, you should do so properly. Simply put, electrostatic discharge (ESD) occurs when a charge on a hand or tool finds a path of lesser resistance for itself to “ground.” If this “path of lesser resistance” goes through the hard drive, damage to the drive can occur. So, you must either create an even lower-resistance path, or discharge built-up electrostatic charge prior to handling the drive.

Creating a lower-resistance path to ground is usually done with an ESD wristband. If you don’t have a wristband, you can discharge static in one of two ways:

  1. Touch a grounded metal object to remove any charge from your body.
  2. You can ground yourself with most computer models by touching the metal chassis inside the case. That is, provided the machine is turned off, plugged into a properly grounded outlet, and has a metal chassis. If the machine isn’t grounded, you’re actually causing the damaging discharge we’re trying to avoid on purpose.

There are two other things to keep in mind regarding handling bare hard drives.

  1. Always handle the drive on the side, never touch the printed circuit board
  2. All drives ship in an anti-static bag. You can both handle your drive with the anti-static bag and store your drive in it too.

When you take your drive out, store it in our NewerTech StoraDrive stackable anti-static cases.  They’re a great way to archive your hard drives, protect them from the elements—including static buildup—and keep them safe!

Of course, anti-static precautions should be taken any time you work on your computer or handle any bare internal computer components, like memory or PCIe cards. For more tips check out this article by OWC Michael.

Category: New @ OWC

Space (inside your MacBook)… the Final Frontier.

Tuesday, June 29th, 2010 | Author: OWC NewsFeed

While Captain Kirk may have been talking about exploring outer space in the future during Star Trek’s famous (though grammatically dubious) opening narration, there’s another space we can conquer today: inner space. No, we’re not talking about the 1987 comedy starring Martin Short and Dennis Quaid; we’re talking about that space inside your MacBook or MacBook Pro.

All Apple laptops that have the “unibody” construction (be it aluminum or plastic) feature a SATA optical drive, rather than the PATA drives previous models had. This makes it simple to replace a rarely-used optical drive with a second SATA drive, be it a standard 2.5” hard drive or a solid state drive. All you need is a bracket to hold the drive in place.

That bracket is now here.

Other World Computing is happy to introduce Data Doubler, an optical bay mounting solution for MacBook or MacBook Pro notebook computers that enables users to install a second 2.5” drive (either standard or SSD) in your optical drive bay.

Article Continues…

AT&T Store 1, Apple Store 0, Plus iPhone 4 Unboxing Photos

Tuesday, June 29th, 2010 | Author: OWC Mike H.

My day started at 3:50 a.m. That’s when I got up before dawn to go stand in line at the local AT&T store for the new iPhone 4. It’s the second time I got up at 4 a.m. over the last week. The last time was the Apple Store’s “successful failure” of the iPhone 4 launch last Thursday. “Successful” as they sold all their iPhones… “failure” because the Apple Store doesn’t know how to push through any magnitude of customers. Apple should take notes from AT&T on this one, with AT&T being a properly set up and efficient shopping experience. All while not rushing you out the door.

At the Apple Store (which I won’t mention exact location other than to say NW IL), I was number 200 in the walk-in line. It was a line that didn’t move but 20 feet in an hour. We were all told there was enough iPhones, just that the line would last through the afternoon. Despite arriving at 5 a.m., I called it quits at 10:15 a.m. as the line just was moving slower than a queue line for a major attraction at a theme park.

It was quite a different experience at the AT&T store in Algonquin, IL this morning. I got there at 4:15 a.m. and was twelfth in line out of 60+ others that would arrive by the time the store opened at 7:00 a.m. Like the Apple Store experience, I quickly made “line buddies” and we talked for the remainder of our wait until the store opened. Once opened, the store’s staff quickly took the first 10 customers, and within 10 minutes, I was in as well. Eight minutes later, I headed home with my iPhone 4. AT&T had multiple counters setup with the line moving steadily, and thus they get a big win in my book for doing it right.

You can’t beat the people in line for being honest with their iPhone 4 launch week experience. I was the only one who attempted to get an iPhone at an Apple Store, but almost all said the local Best Buy had been downright rude to people inquiring about iPhone 4 with a snarky “good luck finding one” reply. Duh…you sell accessories for the iPhone…it’s only logical that you should expect availability questions on the actual device that uses them! Even those that called Radio Shack stores to inquire on availability received some hostile treatment…likely from stores that got hundreds of calls for the meager two-10 units they were allocated from Apple. But regardless of conditions, rude behavior is just not how you treat a potential customer. It’s not how we do things here at OWC…even if you don’t buy from us today, we want you to remember the friendly service you received so that you might consider us again in the future. For OWC it’s not about going “above and beyond’, it’s just doing it the right way to begin with. For sure, I will never go back to that Apple Store for a new product launch or even ask Best Buy if they’ll have any units allocated to them.

Granted, I’ll give it to Jobs and Co. that AT&T wasn’t deluged with 500+ people like the Apple Stores were on launch day, but the AT&T line at least moved on a consistent basis. Judging from the speed of things, AT&T looked like they could handle 60-80 customers an hour which is very respectable and an “express lane” compared with Apple’s meager shopping experience. While AT&T doesn’t get props often in relation to their iPhone partnership, they deserve it on this one!

Now on to the iPhone 4 unboxing photos:

OWC iPhone 4 unboxing pic 1

OWC iPhone 4 unboxing pic 1

OWC iPhone 4 unboxing pic 2

OWC iPhone 4 unboxing pic 2

OWC iPhone 4 unboxing pic 3

OWC iPhone 4 unboxing pic 3

How OWC Makes Its Service Super

Monday, June 28th, 2010 | Author: OWC Tracey

Wow! What a great experience this has been; one that should be shared.

Before we start, I must first admit that prior to stepping into the OWC world, I was a PC-only user.

I would like to share some info about the OWC training provided for those in our call center, who are currently working in a “hybrid” role. What is this hybrid role, you may ask? An OWC phone representative with a “hybrid” role is a multi-skill set employee who can provide one-touch resolution for the customer.

First, let’s take a look at my induction course for Other World Computing’s Call Center. When I stepped into the first training class, accompanied by two other new representatives, I was intimidated by the technical knowledge surrounding me throughout the company. Between the immense amount of information technology, the wide array of component and product training, and the simple company policy, procedures and terms that are present in any corporate environment, it all felt a little overwhelming for the first few weeks.

Article Continues…

Does your Saturday include a lunar eclipse and floating on cardboard?

Friday, June 25th, 2010 | Author: OWC Michael

Well, many of us here at OWC will be getting up pretty early this weekend for some atypical events.

First off, it is well-known that Other World Computing has an affinity towards all things outer space related and tomorrow morning there will be a lunar eclipse visible to most residents of the United States. Here at the corporate headquarters in Woodstock, IL, we should see the start of  the eclipse at 5:17 a.m., and it is expected to last about three hours. Our condolences to our New England area friends as the moon will set there just prior to the eclipse starting.  Check the above link for visibility in your area.

Then, it’s off to our neighboring town of Crystal Lake where, for the fourth year in a row, Other World Computing will be competing in America’s Cardboard Cup Regatta. This annual event features participants from all over the globe gathering to race across the lake in vessels made entirely from cardboard. Proceeds from the event are donated to several local charities. If you are in the area, feel free to come and cheer us on at Crystal Lake Main Beach in Crystal Lake, Illinois.

For this year’s race, we’ll be entering three separate vessels in hopes of bringing home a few trophies. With the good karma of the lunar eclipse to start the day, we feel there are other worldly forces smiling upon us. And of course, fueling us throughout all these activities is the best tasting coffee in the universe at Java Planet Coffee & Internet Cafe.

UPDATE: The Cardboard Cup Regatta was rescheduled for July 17th due to many beaches in the area being closed due to high E. coli counts.

Two views: Get a new iPhone 4 or stick with your current iPhone.

Thursday, June 24th, 2010 | Author: OWC Tim and OWC Mike H.

With all the hype, prototype leaks, and press coverage, a lot of people are talking about the iPhone 4, one way or another. OWC Tim and OWC Mike H., have differing opinions on whether or not they’re getting an iPhone 4. Here’s their thoughts, and you can leave yours below.

Article Continues…

Interview with Bill Palmer of BeatWeek – OWC Radio #32

Thursday, June 24th, 2010 | Author: OWC Tim

Bill Palmer, publisher of BeatWeek Magazine, joins Tim Robertson for a fun interview. We discuss the new iPhone, upgrading from older iPhones, the difference between new media and old, what it’s like to interview Carlos Santana and Ozzy Osbourne, and so much more. You can’t miss this one! Also, listener feedback and THE MAC TALKS TO US! Seriously!

Article Continues…

Category: OWC Radio

Opinion of iPhone 4 is High. Its Reception? Not so much…

Thursday, June 24th, 2010 | Author: OWC Chris S.

It’s June 24, the day all iPhone devotees are lining up around Apple Stores across the globe, in hopes of being able to get their hands on the latest iteration of the glass-fronted marvel.

Unfortunately, with all of Apple’s attention to design, they missed a key issue: if you hold your iPhone in your left hand to talk, your hand acts as a conductor between two of the antennas, causing the phone signal to drop.

Fortunately, there’s a simple fix – any silicone or plastic case will keep your hand from connecting the two antennas, allowing you to talk all you want without shorting out your signal.

Category: New @ OWC