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Archive for » August, 2011 «

OWC 8GB Memory Modules ‘Supercharge’ 2011 Apple MacBook Pro and Mac mini with 16GB RAM…Double The Factory Maximum Memory

Tuesday, August 16th, 2011 | Author: OWC NewsFeed

Other World Computing announced today that its in-house MaxRAM tested and verified compatible OWC DDR3 1333MHz 16GB Memory Upgrade Kit ‘supercharges’ 2011 Apple MacBook Pro and Mac mini models by doubling the Factory maximum offered memory. The OWC 16GB Memory Upgrade Kit, now priced at $929.99, joins existing popular OWC memory upgrade kits for MacBook Pro and Mac mini models including the 8GB Memory Upgrade Kit priced at $71.99, which offers savings up to 70% compared to the same sized Factory installed 8GB option. Article Continues…

Category: Press Releases

Instant Replay: OWC SSDs Scoring Leaders

Tuesday, August 16th, 2011 | Author: OWC Grant

Just wanted to write quick post to reaffirm some sentiments we touched on in an earlier post about OWC SSDs that make them the “scoring” leaders in the industry:

  1. They’re independent benchmark testing site performance leaders with no BSODs reported and have not been subjected to recalls like other brands. In fact, we’ve had customers experience BSOD with other brand SSDs, tried ours, and reported back no more operational issues.
  2. They were the first to be offered with a 30 Day Money Back Guarantee.
  3. They were the first…and still just one of two brands…that offer up to a five year warranty.

There’s a reason for those best in class attributes…we have the utmost confidence in our products and want you to have the same. Additionally, and more to the techie angle, while we may share the same firmware with other brands as provided by SandForce, we certainly design our own hardware and specify individual components as a true manufacturer. Often, it’s the painstaking attention to minute details that can make a major difference in overall reliability and performance.

Whether you prefer home runs, touchdowns, or slam dunks to define a score, there’s no doubt about it…OWC SSDs are the teammate you want for your computer to make it a winner.

 

August Garage Sale is off and Running.

Monday, August 15th, 2011 | Author: OWC NewsFeed

Summer is rapidly coming to a close and we’re already seeing “Back to School” sales popping up. While you’re stocking the kids up on folders, notebook paper and #2 pencils, why not keep your family’s Mac up-to-date with selections from this month’s Garage Sale?

As always, it’s “first-come, first served,”  so grab these great deals while you can; quantities are limited to that which is on hand and items automatically count down and will disappear as they’re sold out. Sorry… no rain checks.

 

New Instructional Videos!

Friday, August 12th, 2011 | Author: OWC Chris S.

It’s been a while since we really drew attention to new additions to our Instructional Series of videos, but considering the requests we’ve been getting lately, we figured you may be interested.

We’ve added a total of six new videos to our DIY section, showing you how to upgrade the memory and storage on the 2011 mini and mini Server, as well as showing you how to install the Mercury Aura Pro Express in the 2011 MacBook Airs.

You can check out these new videos (and all out other ones, too) in our Tech Center, on our YouTube Channel, or in iTunes.

 

Apple and Exxon Fighting for #1

Thursday, August 11th, 2011 | Author: OWC Chris S.

Unless you tend to follow the stock market, you may have missed out on this one – I know I did. Looks like Apple Inc, has been volleying back and forth with Exxon Mobil for the title of “Most Valuable Company in the World” over the last few days. And as of 1:08PM Central Daylight Time on August 11, 2011, Apple is sitting in the top slot with a value of $346.61 billion versus Exxon Mobil’s paltry $346.38 billion. Of course, with the effects of market volatility, the financial situations in Europe and the US, and quite possibly Lex Luthor’s mind control ray, that can all change in moments, but right now Cupertino is on top.

I suppose there’s some bragging rights in there somewhere, but that’s something that a market analyst, a financial advisor or maybe Gordon Gekko could probably explain the intricacies of better than I could. All I know is that all of us long-time Mac users finally get to run around screaming “WHOOOOO!!!! We’re Number One!” to each other while swigging from large bottles of champagne and waiting by the mailbox to receive the free Mac minis that Apple is sending out in celebration.

(What?… They’re not sending out free Mac minis?… How about those large bottles of champagne?… No?… Then what’s in it for me?…) Article Continues…

Hard Drive Upgrades with Lion: Not Just a simple Clone Anymore

Thursday, August 11th, 2011 | Author: OWC Chris S.

Hard drive upgrades are a popular upgrade for many Mac users and there’s a few different reasons for that.

The first biggie is space. With all the files, pictures, movies, music, software updates, and other bits of info vying for space, that once-vast 500GB hard drive is now nearly full. bigger hard drive means more room to put it all.

The second one is speed. Even on its flagship 17″ MacBook Pro, Apple is still stuffing a 5400rpm drive inside, which can limit how fast you can access your data. Simply by upgrading the internal hard drive to a faster 7200rpm drive or (better still) a solid-state drive like our OWC Mercury EXTREME series, you can nearly triple the performance of the 2011 MacBook Pros, and earlier models show similar gains – we did a whole series of videos about it not too long ago. But I’m getting off-track here.

Replacing a hard drive in most modern Macs is pretty simple, and our highly-acclaimed Instructional Series of videos breaks the process down so pretty much anybody can do it. The trick is making sure your data gets brought over as simply as possible, so you can continue on seamlessly. Article Continues…

Category: Tech Tips

OWC Radio #58 – Gelatin In Every Pot, A Mac On Every Desk

Wednesday, August 10th, 2011 | Author: OWC Michael, OWC Grant, OWC Mike H., and OWC Chris S.

Lion has arrived and is met with mixed reviews from our panel. Join us as we discuss all the new Macs, the future of Thunderbolt, and other major topics in the tech industry – such as Steve Jobs for President, the iPad and the Comic Book Industry, and when does science fiction become science fact?

OWC Radio is a monthly, forum-based podcast focused on the events and happenings in the Mac community. This week’s hosts are: OWC Grant, OWC Chris S., and OWC Mike H. Article Continues…

Category: OWC Radio

OWC Represents “Voice Of Consumers” Usage Of Solid State Drives At Flash Memory Summit 2011

Tuesday, August 9th, 2011 | Author: OWC NewsFeed

Other World Computing today announced it will represent the “voice of consumers” when several of its executives make presentations to Flash memory industry experts at the Flash Memory Summit being held today through this Thursday, August 11, at the Santa Clara Convention Center in Santa Clara, CA.

The Flash Memory Summit is the only conference dedicated entirely to the $38 billion market for flash memory and Solid State Drive (SSD) applications. Panel discussions, keynotes, paper sessions, workshops and special sessions are conducted to explore the uses, challenges, and future of flash memory and its applications from the iPad to enterprise level deployment. Summit themes will include: Solid State Drives (SSDs), Using Flash Storage in Consumer Applications, Managing Flash, and Flash as Nonvolatile Rugged Memory. Article Continues…

Category: Press Releases