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The Other World – Episode 38
Sometimes, “Recommendations” Are Actually “Requirements”
About a month ago, we talked about how MacBook Pro EFI Firmware Update 2.2 “secretly” resolved problems that 2011 MacBook Pros were having with 6.0Gb/s SATA performance.
Since we posted about the fix, we’ve been hearing from customers that some firmware updates are not fully completing… even though it appears that it is. These failed updates offered no indication that the update didn’t complete.
So a bit of sleuthing on our behalf turned up the culprit. When installing the update using Software Update, the installer informs you that it is recommended that you plug in your MacBook Pro to working power source while installing. This makes sense – the one time you don’t want your battery to go out is when running a firmware update.
However, if you download the update via its Apple KnowledgeBase page, though, the description there states that you must have your MacBook Pro connected to the power connector for installation.
From all the reports we’ve seen, it would appear that the KnowledgeBase instructions are the more accurate or at least more specific. Connecting the power supply while updating your firmware isn’t a recommendation; it’s a requirement.
Taking that requirement mindset even further is that when installing any firmware update on any Mac notebook, make sure you have it connected to its wall outlet power adapter before you start the update. Then, after running the updater, check the Hardware Overview screen in System Profiler and see if the the correct new Boot ROM or SMC version number for the update you’re running is present. If you still have the old version, then you will need to run the update again.
Naturally, this connect to power requirement is already solved for desktop machine users. But if you can think of a way to update a desktop machine like an iMac, Mac Pro, or mini without being connected to power, we’d like to hear about it!
Drive Adapters Galore—Which Is The Right One?
I think that by now, we’ve established just how amazing our line of Solid State Drives are - from in-house benchmarking to glowing reviews and even the amazing response to our firmware updater tool all indicate just how popular and reliable our SSDs are.
In fact, the only reason they’re not even more popular is their form factor. Since the OWC Mercury EXTREME Pro 3G, Mercury Electra 6G and Mercury EXTREME Pro 6G all have the same 2.5″ form factor commonly found in laptops, many people assume that they won’t work in machines that use the larger 3.5″ drives.
Fortunately, that’s not quite true. While these drives don’t “naturally” fit in a 3.5″ drive bay, they work wonderfully when installed with the use of an adapter. That, of course, is where things may get a little confusing.
You know that phrase about there being “more than one way to skin a cat”? It applies to adapting a 2.5″ drive to fit a larger bay, too.
In fact, between OWC and NewerTech, we’ve got five different ways to adapt our SSDs for a larger drive bay. Which one is the “right” one? It all Article Continues…
OWC Introduces Mount Pro 2.5″ Drive Sled For Adding Any 2.5″ SATA Drive To 2009-2010 Apple Mac Pro
Other World Computing today announced the OWC Mount Pro drive sled for adding any 2.5″ Serial ATA (SATA) hard disk drive or Solid State Drive (SSD) to 2009 and later Apple Mac Pro ‘Nehalem’ & ‘Westmere’ models. Manufactured with the highest quality processes and materials including powder coated aircraft grade aluminum, the $24.99 MSRP bracket comes backed by a lifetime warranty.
Offers Plug & Play Addition Of Performance Boosting OWC SSD
Mac Pro owners seeking to dramatically increase system performance can use the Mount Pro to add one of the fastest SSDs on the market, the OWC Mercury Extreme Pro SSD, and experience data rates up to 285MB/s. The bracket comes with four drive mounting screws and replaces an existing 3.5″ drive tray. The OWC Mount Pro perfectly aligns the SATA connector on the mounted 2.5″ drive into the back plane SATA ports on the Mac Pro. Article Continues…
NewerTech Announces Plug And Play eSATA To USB 3.0 Adapter For SuperSpeed Data Transfer At Macworld 2011
Newer Technology, Inc. announced today the NewerTech eSATA to USB 3.0 Adapter for using an eSATA interfaced equipped external hard drive with computers offering the ‘SuperSpeed’ USB 3.0 interface. The $29.95 MSRP adapter offers benchmark proven performance of up to 247MB/s reads and 206.4MB/s writes for the fastest data transfer rates available with external data storage/backup. NewerTech’s exclusive distributor, Other World Computing (OWC) will be demonstrating the new NewerTech eSATA to USB 3.0 Adapter and other NewerTech high performance, yet Plug and Play upgrades and accessories in booth #513 at the Macworld Expo, which begins today in San Francisco, California.
Up To 6X Faster Than Typical Interfaces Article Continues…
Combine Digital Audio and Video with NewerTech adapter.
Today, NewerTech announced it’s new Mini DisplayPort with Digital Audio to HDMI Adapter. This adapter integrates the video and digital audio output of Macs without Mini DisplayPort audio support into a single HDMI connection.
In the past, those who used a Mac mini in their home theater had to run two separate cables – a DVI-HDMI adapter or cable for video and a Toslink to Mini Toslink cable for Audio. Now, though, you can connect your computer to your home theater receiver with one HDMI cable, while still retaining full surround-sound capabilities.
Owners of newer machines that support DisplayPort 1.2 specifications (which supports audio output via DisplayPort) can use the NewerTech Mini DisplayPort to HDMI Adapter and get a single-cable solution, as well.
Like all NewerTech video adapters, both the Mini DisplayPort with Digital Audio to HDMI Adapter and the Mini DisplayPort to HDMI Adapter use superior shielding and thicker gauge cabling for the highest quality, interference free display output.
When you’re looking to find the highest-quality components and upgrades for your Mac, be it on your desk, on the road, or in your home theater system, you can’t go wrong with Newer Technology and OWC!
On the Road to Macworld Expo 2010
Macworld Expo 2010 is right around the corner. Although Apple isn’t going to be there, your pals from OWC and Newer Technology certainly are. We’ve been preparing for months, and we’re excited to be showing off all the nifty new OWC and NewerTech products we’ve released over the last few months.
- The OWC Mercury Elite-AL Pro mini is a compact, portable version of OWC’s award winning desktop-sized solution line that is bus-powered, fanless and sports a “Quad” Interface.
- The NewerTech NuPower High Capacity batteries for MacBook and MacBook Pro offer up to 10% higher capacity than the factory original.
- The NewerTech Video Display Adapter allows you add up to four displays to your Mac via USB.
- The NewerTech mini-DisplayPort Adapter series allows you to attach a DVI, HDMI or even VGA display to your mini-DisplayPort equipped Mac while offering better cabling and shielding than the standard adapter does.
- With NewerTech’s Window Mount for the iPhone 3G/3GS, featuring an exact fit cradle and super vacuum adhesion, your iPhone 3G/3GS will remain securely in place in your car, boat or even on an airplane tray table!
- The pocket-sized NuPower Charge & Sync+ lets you recharge your digital devices (including cell phones and digital cameras!) via a standard AC outlet or the built-in battery.
- The NewerTech MAXPower SATA 6G PCIe Controller Card for you Mac Pro (and PC’s, too) – High Performance. No drivers.
- The OWC Mercury Extreme SSD – we’re darn proud of our new internal 2.5” Solid State Drive. Sustained data transfer rates for both read and write speeds of over 260MB/s make our new SSDs among the fastest, if not the very fastest SATA I/II SSD on the market today. That’s why we’ve submitted it for Best of Show consideration.
But that’s not all…
We’ve also got a wonderful display where we show you how to integrate a Mac into your home theater system, info about our LEED Platinum Level “Green” facilities, the OWC Podcast booth, and—since His Steveness won’t be there to give one himself— “one more thing” in the form of a new OWC product. And, of course, we have show specials for the entire run of the show.
See you there!
OWC Offers Free Shipping & Top 10 “Black Friday/Cyber Monday” Gift Giving Ideas
In case you didn’t see it mentioned on other news sites, forums, etc, we announced free shipping on all orders over $150 today thru December 31st from our on-line catalog of over 2,500 products and a Top 10 Gift Giving Ideas list with “stocking stuffer” suggestions starting at $3.99 to help you make tech/gadget gift giving easier and more economical heading into the upcoming “Black Friday/Cyber Monday” holiday shopping kickoff dates.
We’ve been reading that value and frugality are the key objectives of shoppers this year and wanted to make sure we offered the right products and services to make us the easiest, one-stop choice for all your Mac, PC, iPod, and iPhone product purchases. And even bigger news perhaps is that we’ve extended our operation hours so qualifying orders can ship same day when placed as late as 10:30pm as well as permanently extending our Live Chat support to a full 24/7 service level.
OWC Top Gift & Stocking Stuffer ideas include:
• Kensington Pocket-Link 3-in-1 Cable $3.99
Provides retractable Ethernet/telephone and USB cords in a single, self-contained housing.
• Cellboost iRecharge $4.99
External battery pack for iPods/iPhones and other USB chargeable devices.
• OWC Memory Upgrade Kits from $15.99
More memory = faster Mac with easy to install OWC Memory upgrades.
• OWC Express USB 2.0 Enclosure $19.99
Pocket-sized, bus-powered 2.5″ SATA hard drive enclosure for the digital mobile lifestyle.
• NewerTech® NuPower® Charge & Sync+ $39.99
Portable charger, battery pack, and sync solution for iPods, iPhones, and other USB compatible devices.
• NewerTech Voyager Quad Interface Hard Drive Docking Solution $89.99
“Quad Interface” hard drive dock for 2.5″ and 3.5″ SATA hard drives up to 2.0TB.
• NewerTech Guardian MAXimus $319.99
Plug and Play RAID 1 with two 1.0TB hard drives for protecting precious holiday memories.

