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Combine Digital Audio and Video with NewerTech adapter.

Tuesday, April 27th, 2010 | Author: OWC NewsFeed

Today, NewerTech announced it’s new Mini DisplayPort with Digital Audio to HDMI Adapter. This adapter integrates the  video and digital audio output of Macs without Mini DisplayPort audio support into a single HDMI connection.

In the past, those who used a Mac mini in their home theater had to run two separate cables – a DVI-HDMI adapter or cable for video  and a Toslink to Mini Toslink cable for Audio. Now, though, you can connect your computer to your home theater receiver with one HDMI cable, while still retaining full surround-sound capabilities.

Owners of newer machines that support DisplayPort 1.2 specifications (which supports audio output via DisplayPort) can use the NewerTech Mini DisplayPort to HDMI Adapter and get a single-cable solution, as well.

Like all NewerTech video adapters, both the Mini DisplayPort with Digital Audio to HDMI Adapter and the Mini DisplayPort to HDMI Adapter use superior shielding and thicker gauge cabling for the highest quality, interference free display output.

When you’re looking to find the highest-quality components and upgrades for your Mac, be it on your desk, on the road, or in your home theater system, you can’t go wrong with Newer Technology and OWC!

Category: New @ OWC

OWC and DIGLLOYD offer ultra-high-performance Photo Workstations

Thursday, April 1st, 2010 | Author: OWC NewsFeed

DIGLLOYD MacPerformanceGuide.com, a leading resource on Mac configuration and performance optimization, and hardware vendor Other World Computing are pleased to announce a new computer upgrade service, the MPG Photo Workstation™.

This service, provided through MacPerformanceGuide.com, reconfigures a stock Mac Pro and delivers a ready-to-use workstation with enhanced performance and reliability features, with high-quality upgrades from Other World Computing. Customers can reconfigure an existing computer they already have, or arrange for a new one to be upgraded (the Apple Mac Pro is the only system supported initially, others to follow). The MPG Photo Workstation targets Photoshop and Lightroom users, professional photographers, graphic designers, and audio/video producers, but is suitable for anyone with high performance and reliability requirements.

Not only are these systems specified for top performance, but, in perhaps an industry first, each system ships only after a rigorous 8-hour burn-in test to insure optimum performance  before the customer gets the equipment.

“The MPG Photo Workstation concept embodies the recommendations for enhanced productivity that we’ve been making for years at Mac Performance Guide, but instead of having to figure out how to assemble and configure one of these Macs on your own, set up RAID, etc., now OWC’s turnkey service just gets the job done,” explains MacPerformanceGuide author and researcher Lloyd Chambers. “My consulting clients have been asking for this service for a long time, and I’m delighted to see OWC make this cost-effective service available!” Article Continues…

Add a Mac mini to Your Home Theater System

Friday, February 12th, 2010 | Author: OWC Chris S.

The Mac mini has always kind of been the “odd man out” in the Mac lineup. It doesn’t fit the “four-square” lineup (consumer desktop, consumer laptop, Pro desktop, Pro laptop) Apple introduced years ago. It’s infrequently updated, slightly underpowered, and upgrading it is almost as fun as a <insert colorful phrase describing something REALLY unpleasant here>

That’s not to say the mini is a bad machine. Far from it. The mini’s small form factor makes it nice in areas with limited space. My dad has had one for years, and it suits his purposes just fine – he needs it for basic Office use with a little bit of iLife thrown in for good measure. Couple one with a couple of miniStacks, and you have a decent file server. I’ve even heard of various web sites being run off of one.

As more video content is being made available online, the mini has taken on another popular purpose – as a media center for your TV. Its small form factor allows it to sit with your other equipment easily. It’s got plenty of ports for expansion (something many video players lack), and its built in Bluetooth and AirPort means you don’t have a lot of extra cabling to deal with, either.

Of course, we wouldn’t tease you with the idea of something cool you could do with your Mac mini without showing you how to actually do it. That’s why we’ve put together a nice walkthrough for attaching your mini to your home theater and setting up the software so that you can watch your movies on your HDTV.

You can find it at: http://www.macsales.com/mediacenter

If you’d like to see this kind of setup in person, and you’re going to be at the Macworld Expo, be sure to visit our booth, #1354. We have a mini integrated into a basic home theater setup, so you can see just how well it actually works.

We aren’t just OWC employees… we’re also customers.

Monday, January 25th, 2010 | Author: OWC Rick

globe-toupeeOne of the most important things to remember in being the Sales Manager for OWC is to look at the product from the customer’s perspective. What products do you need? Why do you need them? How will they benefit your work flow or lifestyle? It’s these questions that when answered, provide the basis for OWC’s principle of serving the customer.

The reason I bring this up is that besides being the Sales Manager for OWC, I’m also a customer. This is unique to many other professionals in my position as several Sales Managers will never purchase product from the company they work for. I, on the other hand, was a customer before I even worked here (the sales rep that sold me my first piece of RAM is now reporting to me) and still am today. Besides being the Sales Manager for OWC, I’m also a recording musician and resident audio expert. This means that my Mac Pro Quad Core 2.66Ghz machine gets its fair share of abuse on a regular basis.

Two weeks ago, I opened up a session in ProTools to begin recording a new song idea. My machine was straining to keep up. Audio was dropping, popping, clicking…it was terrible. I opened up the Activity Monitor only to find that I had 16MB of free memory out of 2GB! My hard drive space situation wasn’t much better. I was basically at a standstill because I needed more memory and more HD space. So, the next day I came into the office and literally went to www.macsales.com, clicked on “My OWC”, and let the website guide me to the RAM and HDs that were compatible with my machine. Within minutes, I placed an order for a 4GB kit for my Late 2006 Mac Pro as well as a new 1.0TB Hitachi 3.5″ SATA drive.

Article Continues…

Two new iPod/iPhone sync cables from NewerTech!

Monday, August 17th, 2009 | Author: OWC Chris S.

3in1

Have you heard about that nifty little gadget by Apple? Apparently it’s some sort of cell phone combined with a music player that you sync using iTunes, and is apparently quite popular…

I am, of course, referring to the near-ubiquitous iPhone. To avoid hearing about it or its music-only iPod brethren, you’d have to avoid television, radio, magazines, Web sites, and pretty much not go out in public at all. In other words, its everywhere.

With something that popular, there are going to be a lot of people using it in a lot of different ways. This opens the door for all kinds of different accessories.

Newer Technology, no stranger to the iPod arena, has released a couple of new sync cables. The first, the NewerTech 3 in 1 Audio/Sync/Charging Cable for iPod and iPhone is a standard sync cable, with something a little extra – a mini stereo jack that outputs a line-level signal. Now you can go from charging and playing music at your desk, to playing your music in your Auxiliary input equipped car stereo without changing cords.

If you don’t have a car stereo with an Auxiliary input, but would still like to charge your phone in the car, NewerTech has also released an auto charger. It does what it says: plug one end into your iPod/iPhone, the other into your car’s 12V accessory outlet  and your iPod/iPhone will charge as you drive.

NTautoPsst… a secret tip.

While each of the two cables is useful in its own right, they really shine when you’ve got both pieces. The auto adapter features a USB connection – the sync cable is a standard USB/dock connector cable.

You can plug the “3 in 1” cable into the auto/USB adapter component of the auto adapter and use it to charge AND play through. You can then use the cable from the auto adapter as a second sync cable, useful for work, travel, or replacement. This allows you to sync, charge and play music from your iPod/Phone via iTunes when at your desk, then unplug from your desktop and continue to listen and charge in the car.

And if you want to charge your iPod/iPhone via a wall adapter at home or while traveling, just use the new Auto Charger with NewerTech’s 120-12V Power Adapter.

This is definitely a case where the whole is greater than the sum of its parts!

Category: New @ OWC

Making Music Without An ExpressCard

Wednesday, July 29th, 2009 | Author: OWC Rick

Can’t always get what you want…

In an earlier post, we discussed the removal of the ExpressCard/34 slot from the 15″ MacBook Pro and the implications of that loss:http://blog.macsales.com/1391-apple-giveth-apple-taketh-away

As music production becomes more commonplace outside of the studio walls, musicians have become more and more dependent on the power and portability of the notebook.  It’s this need for a high performance machine that has made the MacBook Pro a staple for creative professionals.  Up until recently, increased features have been packed into these machines.  However, it seems that some of the features we’ve all come to know and love have been taken away from the most recent additions of the MBP product line -namely the second FireWire bus and expansion capabilities of the ExpressCard slot.  So, before we start crying “the sky is falling,” we need to answer three very important questions:

  1. What have we lost?
  2. What do we need?
  3. What do we have?

We’ve lost expandability, we need sufficient bandwidth for our work flow, and we DO in fact have just that.

…but if you try sometimes…

All we have to do is re-assess our storage and interface requirements.  When recording music, you have to remember that audio data is substantially smaller than video.  Therefore, the bandwidth provided by FireWire 400 or USB 2.0 speeds is more than sufficient for most.  So what’s the bottom line?  You have two practical configurations for your new 15″ MacBook Pro:

  1. USB 2.0 Audio Interface and FW 800 (or 400) External HD
  2. FireWire 400 Audio Interface and FireWire 400 External HD (daisy chained)

…you get what you need.

In looking at the two configurations above, there is a method to the madness.  Option #1 gives you more bandwidth for your external hard drive, which can be useful for projects utilizing MIDI & virtual instrument libraries that require more resources for disk streaming.  Being a musician myself, I completely understand the hesitation involved when “USB” is mentioned.  In the past, USB has always been considered “the slow interface.” It’s because of this that I will mention that the new MBP’s have been bench-marked having much higher “real world” throughput than earlier models.  Therefore, you will see little to no performance loss when using a USB audio interface as opposed to FireWire.  So, you can think of Option #1 as your “MIDI Workstation” scenario.

Option #2 allows you to still keep a useful FW400 speed for your external HD, while using a FW400 audio interface (note: when daisy chaining a FW400 device with a FW800 device, both devices will be functioning at a FW400 speed). Currently, most audio interfaces that utilize a FireWire connection are FW400 so you’re not losing any performance on that end.  The benefit of these interfaces are that they are typically built to  handle more simultaneous audio input for multi-tracking than their USB counterparts.  You can think of Option #2 as your “portable live audio recording scenario.”

This takes care of our USB and FireWire issues, but what about the loss of other potential ExpressCard expansions?  Some companies have developed ExpressCard upgrades for audio professionals that use their laptops in a production setting.  Are these upgrades and expansions worthless now?  Absolutely not!  However, if you need to utilize these professional additions you’ll need to purchase the new 17″ MacBook Pro which still provides the user with an ExpressCard slot.  For those of you that don’t want to lug a monstrous 17″ notebook around, your only other alternative is to purchase an earlier version of the MacBook Pro which are still incredibly viable machines for audio/music professionals.

Mr. Jobs and the gang threw us quite a curve ball with this recent feature loss, but have no fear!  OWC is here to light the way through these murky waters of change to help you audio professionals get the most out of your hardware.  You can still make music without an ExpressCard!

Having trouble getting a pro vocal sound in your home studio?

Thursday, February 26th, 2009 | Author: OWC Rick

One of the most under-appreciated problems in home recording is the sound of your room.  Ever record a vocal track in your home studio (typically a bedroom or basement) and despite the great vocal performance, great preamps, and top of the line microphone, the track still doesn’t sit in the mix right?  We’ve all had the problem where the vocal track doesn’t sound like 99% of the professional recordings we’ve heard on the radio -leaving us scratching our head and asking ourselves “Why?”.  And where most people will blame their microphone or their mixing skills, the one thing that everyone overlooks is the sound of the room.  You can be using a $17,000.00 vintage Telefunken, but even that magical and legendary microphone won’t keep your voice from bouncing off of drywall.  

Enter the Reflexion Filter…

The Reflexion Filter from sE Electronics is basically a portable device for recording live sound sources with reduced room ambience. It is an advanced composite wall which is positioned behind any microphone by means of a variable position stand clamp assembly which ships with the product. The main function is to help obtain a ‘dry’ vocal or instrument recording. This is especially useful in studios without proper acoustic treatment, but can also be used to help record takes in control rooms, where the performer also has to operate the recording device, or in rehearsal studios to reduce ambient noise. 

Reflexion Filter (microphone not included)

Reflexion Filter (microphone not included)

 

How does it work?

The Reflexion Filter has 6 main layers. Firstly, a strong layer of punched Aluminium which allows sound waves to pass through it, diffused, to a layer of absorptive wool. The sound waves then hit a layer of aluminium foil which helps dissipate energy and break up the lower frequency waveforms, and from here they hit an air space kept open by rods passing through the various layers. The air gap acts as an acoustic barrier. The sound waves then pass to a further layer of wool and then through an outer, punched, aluminium wall which further serve to absorb then diffuse the remaining acoustic energy.  The various layers both absorb and diffuse the sound waves hitting them, so progressively less of the original source acoustic energy passes through each layer. This reduces the amount of energy hitting un-treated walls and other surfaces so there is less of the original source reflected back as unwanted room ambience to the mic. The Reflexion Filter also helps prevent any reflected sound reaching the back and sides of the mic. Its shape and size have been carefully tested to maximize absorption while keeping ‘coloration’ down to only around 1dB, and leaving the microphone’s polar pattern unaffected.

The main absorber has 4 formed pieces of state-of-the-art special acoustic absorptive material attached to its face via the extended separation rods, which further serve to absorb and then diffuse the sound waves as they pass to the main filter.

The stand assembly is comprised of a mic stand clamp fitting, which attaches by means of a vertical joint to the horizontal bar assembly onto which both the Reflexion Filter and any standard fitting shock mount can be fixed. The microphone (in its shock mount) can then be moved both vertically and horizontally along the bar, and the Reflexion Filter itself can be moved vertically to obtain the optimum working position.

 

Final Verdict

All in all, it’s a very clever and desirable piece of equipment. It allows you to record vocals, guitars, etc with a ‘drier’ sound without having to have an acoustically treated room. With the Reflexion Filter, you won’t have the added room noise that makes it impossible to fit your vocal tracks in the mix.  It allows you to get a dry, untainted sound that’s only picking up the source you’re trying to record and nothing else. Because of this, vocal tracking frustrations will be a thing of the past. It’s portable, it uses state of the art materials, and most importantly it works! It’s also a fraction of the cost of acoustically treating your studio environment!  Every serious recording musician needs one of these in their arsenal.

You can find the sE Electronics Reflexion Filter, sE microphones, and other great new music products at www.macsales.com/music today!

Category: New @ OWC

Instant Drummer in your Mac!

Thursday, February 19th, 2009 | Author: OWC Rick

No drummer sits and plays eight-bar patterns robotically over and over again, and that’s why your virtual drum tracks may be sounding lifeless and unrealistic.

FXpansion BFD2

Enter FXpansion’s BFD2

BFD2 is an acoustic drum production environment for your computer with unprecedented power and flexibility. It provides extreme realism and sound quality, fast and easy set up, with total plug-in integration to your favorite digital audio workstation all in one software solution.

Now, it’s easier than ever to create expressive, complex drum parts using 55GB of rare, vintage, boutique and classic drum kits that were recorded at the famous AIR Studios in London. Mix your drums with flexible routing, submixing and built-in EQ, compressors and other effects. Additionally, BFD2′s Groove Engine offers advanced editing, performance and humanization functions for creating realistic drum parts. You can even lay out a full song’s drum track entirely within BFD2!

BFD2 Main Interface Page

The Sounds

Customized 10, 18 or 32 piece kits are at your fingertips, with full control over tuning, damping, ambiance levels, velocity response and more. You can layer parts of the kit for powerful hybrid sounds which is perfect for modern productions or flick through preset kit-piece profiles for quick access to dry, damped and other useful settings. BFD2 lets you configure your sounds like a real drum kit instead of pushing buttons on a sampler.

The hyper-detailed 55GB library features sounds with multiple articulations recorded with up to 96 velocity layers to open up new worlds of rhythmic expression. BFD2 makes it possible to program or play convincing nuances and ghost notes, intricately varied and dynamic hihat parts, elaborate cymbal workouts and visceral kick and snare lines.

The refined tone and definition of the space at London’s legendary AIR Lyndhurst studios is captured with two pairs of room mics, including a mid/side set. Meanwhile, the kit is mic’d with stereo overheads and mono close directs. All audio is routed through the magic of a custom Neve desk with Air Montserrat preamps into Prism A/D converters, sealing the foundations of a killer drum sound.  Just check out these samples:

Same 70′s Garage

Hey Liverpool

Taurina

BFD2 Mixer

The Mix

BFD2′s flexible, comprehensive mixing console lets you blend, route, submix and process the mic channels just like a real-world drum recording. Tweak bleed levels, play with ambient mic width, create aux sends and patch sidechain effects to shape your drums into infinite variations that sound convincing and powerful. The built-in processors include circuit-modelled dynamics, filters and distortion to deliver fat and floor-shaking sounds, while the flanger, bitcrusher, ring mod, delay and other effects allow subtle to extreme timbral variety.

In fact, the depth and scope of BFD2′s mixer rivals that of many fully-fledged sequencing hosts, meaning that you don’t have to worry about setting up multiple outputs in your host for mixing your drums. If you want to take advantage of external reverbs and other plug-ins or outboard you can route channels freely to any of the 32 available outputs. However, if you’re more of a musician than an engineer, you may prefer to browse through the supplied presets from experienced studio veterans, suitable for a variety of musical styles.

The Grooves

BFD2′s Groove Engine provides the perfect environment for editing patterns, setting up performance modes and applying humanization effects for added realism. Although you can create and record your own grooves, over 5000 stylistically diverse patterns are ready for you to slot straight into your productions or edit and combine with elements of each other to make new, customized parts. You can even lay out a sequence of grooves to form a full drum track entirely within BFD2.

If you’re a previous user of BFD, you’ll love the new time-saving and powerful functional enhancements in the Groove Engine like the advanced editor, synced audition previews, individual start and end actions for each groove and improved sorting, searching and management of your groove library.

Whether you’re a drummer wanting to input your latest groove into MIDI, or a guitarist that simply can’t play drums and needs a human-sounding drum track, BFD2 is the software for you! Find BFD2 and other great quality music gear at www.macsales.com/music today!

Category: New @ OWC