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Come See us at Macworld!

Wednesday, January 25th, 2012 | Author: OWC Chris S.

After announcing all our great new products to the industry at CES, we’re now bringing them to the people! We’ll be at Macworld | iWorld  Expo in San Francisco (January 26-28, at the Moscone Center) at Booth #513. If you’re attending the show, you can get a first-hand peek at new releases like:

So come on out and say hello; we can’t wait to see you.

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Category: Press Releases
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OWC Radio #63 – The Post-CES Show

Wednesday, January 18th, 2012 | Author: OWC Michael, OWC Mike H., OWC Grant, and OWC Chris S.

We’re home from the 2012 International Consumer Electronics Show and while some might be a little worse for wear, it was a great show. Join us as we discuss what we introduced, what we saw, and what we think this year in electronics is going to bring.

OWC Radio is a monthly, forum-based podcast focused on the events and happenings in the Mac community. This week’s hosts are: OWC Grant, OWC Chris S., and OWC Mike H.

Article Continues…

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Category: OWC Radio
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OWC Highlights Depth and Breadth of Highly Rated Mercury SSD Line at CES

Sunday, January 8th, 2012 | Author: OWC NewsFeed

Committed to leading the personal, SMB, and Enterprise Solid State Drive (SSD) industry, Other World Computing announced today that it will highlight its broad line of award-winning SSDs in its booth #5231 in the LVCC North Hall during the Consumer Electronics Show (CES) this week. The line includes a new consumer/prosumer notebook SSD and a new SMB/Enterprise SSD announced in separate CES press releases. With SSDs for nearly every Mac and PC produced during the past decade, OWC is the most comprehensive US manufacturer of industry leading SandForce processor-based SSDs available today.

SSD Popularity Soaring

iSuppli expects 2011 SSD revenue to hit $4.4 billion—up 91 percent from $2.3 billion in 2010. By 2014, iSuppli expects SSD revenue to reach $7 billion. 2011 SSD shipments are projected to reach approximately 15 million units, compared to 6.9 million in 2010.

Key reasons for the growing popularity of SSDs include speed—they’re faster than any hard drive; there are no moving parts to fail and they offer a more reliable computing experience than hard disk drives (HDDs). OWC has taken these benefits a step further by enhancing its Customer Value Proposition. Article Continues…

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Category: Press Releases
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New OWC Mercury Aura Pro Express 6G 480GB SSD Offers Up To 3x Faster Performance And 8x More Storage Capacity For Apple MacBook Air

Saturday, January 7th, 2012 | Author: OWC NewsFeed

Other World Computing announced today its OWC Mercury Aura Pro Express 6G SSD is now available in a 480GB model size for the latest Apple MacBook Air 11.1″ and 13.3″ models which incorporate 6G (6Gb/s) data rate capabilities. The new Mercury Aura Pro Express 480GB model combines award-winning SandForce technologies and Tier 1/Grade A Toggle Synchronous NAND to deliver data rates up to 3x faster than factory 3G (3Gb/s) options and up to 8x the storage capacity of the factory’s base 64GB SSD model. The new, built-in-the-USA Mercury Aura Pro Express SSD and other OWC Mercury SSDs will be shown in Other World Computing’s booth #5231, LVCC North Hall, at the Consumer Electronics Show (CES), which begins Tuesday in Las Vegas, Nevada.

Only Performance Upgrade Available for MacBook Air

Joining two previously released Mercury Aura Pro Express 6G capacity models—120GB and 240GB—the new 6Gb/s SATA Revision 3.0 480GB model continues OWC’s position as the only alternative to factory SSD options for the MacBook Air models. 3G speed Mercury SSDs from OWC are also available in capacities up to 480GB. OWC offers an easy online guide to assist consumers in selecting the correct Mercury Aura Pro Express SSD for any of Apple’s MacBook Air models from 2008 to current. Article Continues…

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Category: New @ OWC, Press Releases, Product Spotlight
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OWC Announces Mercury Aura Envoy as Industry’s First Bus-Powered Enclosure for Using Apple MacBook Air SSD as a Portable External Drive

Saturday, January 7th, 2012 | Author: OWC NewsFeed

Other World Computing announced today the Mercury Aura Envoy, the industry’s first bus-powered enclosure for utilizing the factory Flash SSD from any 2010 or 2011 Apple MacBook Air model as an external drive when upgrading to the higher-capacity and higher-performance of an OWC Mercury Aura Pro Express SSD. Complementing a MacBook Air both visually and digitally, the new Mercury Aura Envoy will be shown in Other World Computing’s booth #5231, LVCC North Hall, at the Consumer Electronics Show (CES), which begins Tuesday in Las Vegas, Nevada.

Lighter than Air, Take it Anywhere

The Mercury Aura Envoy’s sleek size (5.9in L x 1.79in W x tapered .279in to .466in H) makes it an ideal portable storage and/or backup solution that slips easily into a laptop bag or coat pocket. Made from brushed aluminum and offering bus-powered (no AC adapter needed) convenience, its 1.5-ounce (no drive installed) housing is nearly light as air. The Mercury Aura Envoy isn’t a lightweight in the performance department however; its USB 3.0 interface offers up to 500MB/s data rates for high performance, on-the-go backup and file storage as well as grab-and-go enjoyment of music, movies or videos. Article Continues…

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Category: New @ OWC, Press Releases, Product Spotlight
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OWC Mercury Aura Pro Express 6G SSD For 2010-2011 Apple MacBook Air Named Visionary Products Awards Finalist At Storage Visions Conference

Thursday, December 22nd, 2011 | Author: OWC NewsFeed

Other World Computing announced today that its Mercury Aura Pro Express 6G SSD was named a finalist in the Consumer Storage Device category of the Storage Visions 2012 Visionary Products Awards program. The awards program, being held January 8, 2012, at the 11th annual Storage Visions Conference at the 2012 Consumer Electronics Show (CES) in Las Vegas, Nevada, recognizes companies advancing the state of the art in storage technologies utilized in consumer electronics, the media and entertainment industries, and visionary products for the digital content value chain. Article Continues…

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OWC Announces Two Enclosure Solutions For Continued Use Of Apple MacBook Air Solid State Drive As An External Drive

Thursday, October 27th, 2011 | Author: OWC NewsFeed

Other World Computing announced today two new enclosure solutions for utilizing the factory Flash SSD from any 2010 or 2011 Apple MacBook Air model as an external drive. Both the OWC Mercury On-The-Go and OWC Mercury Elite Pro mini enclosure solutions provide MacBook Air owners continued external use of the factory drive plus a convenient method of data migration when upgrading to the higher capacity and higher performance of an OWC Mercury Aura Pro Express SSD. Article Continues…

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Category: Press Releases
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OWC Announces Mercury Aura Pro Express 6G As Industry’s First 6Gbps Solid-State Drive For 2011 Apple MacBook Air

Thursday, September 15th, 2011 | Author: OWC NewsFeed

Other World Computing announced today the industry’s first 6G SSD upgrade for the 2011 Apple MacBook Air 11.1″ and 13.3″ models.  The new OWC Mercury Aura Pro Express 6G SSDs combine award-winning SandForce technologies and Tier 1/Grade A Toggle Synchronous NAND to deliver data rates that are more than 3x faster and capacities that are up to 4x greater than factory available SSD options.  Currently available in two sizes–120GB and 240GB–the new 6Gb/s SATA 3.0 Revision models continue OWC’s position as the only alternative to factory SSD options for the 2010-2011 MacBook Air. 3G speed models from OWC are also available in capacities of up to 480GB. Article Continues…

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Category: New @ OWC, Press Releases
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