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OWC Mercury Aura Pro Express Solid State Drive Named As Finalist In 2011 American Business Awards

Thursday, May 19th, 2011 | Author: OWC NewsFeed

Other World Computing today announced that the OWC Mercury Aura Pro Express SSD is a finalist in the New Product or Service of the Year – Computer Hardwarecategory of the 2011 American Business Awards. First announced at the 2011 Consumer Electronics Show this past January and still the only aftermarket SSD upgrade for the 2010 MacBook Air, the OWC Mercury Aura Pro Express offers up to 4X greater capacity and up to 68% faster real-world performance than factory available options.

Like The Oscars For Corporate America

The American Business Award program, created in 2002 and nicknamed “The Stevies”, is the only business awards program in the United States that honors and generates public recognition of corporate and executive achievements worldwide. The Stevie Award trophy is often called “the business Oscar”, because it is hand-cast and finished in 24-karat gold by the same company that creates the Oscar. The name “Stevie” is taken from the name Stephen, derived from Greek term for “crowned”. Past American Business Award winners have include Apple, Oracle, Hilton Hotels, and AT&T. Article Continues…

Category: Press Releases

Apple Store Down….Apple Store Down!

Tuesday, February 9th, 2010 | Author: OWC Michael

This morning, the online Apple Store has been taken down temporarily stating “We are busy updating the store for you and will be back shortly.” This action usually indicates a new product being released or updated.

Is Apple updating the MacBook Pro lineup to add Core i5 and i7 processors?  Is the iPad being released earlier than expected?  Perhaps the Mac mini will be getting a power boost?

We’ll have the details for you here on the OWC Blog as soon as we know.  Stay tuned.

UPDATE:

Well the Apple Store is back up and while our hopes were lifted to see a performance increase in the MacBook, MacBook Pro, or Mac mini – it looks as if the only addition to the Apple Store was the release of Aperture 3.

Guess well have to wait a while longer to see if those i5 and i7 processors are going to be used in more than just the iMac line.

Apple Event Today – Tablet Unveiling

Wednesday, January 27th, 2010 | Author: OWC Larry

One gadget we know is being debuted in just a few short hours is the new Apple Tablet. Apple’s Hype Machine has had interest in this not so new concept brewing to its current peak for months. It’s really incredible the art of Apple’s team in seeding the rumors, stirring the pot, and – for lack of a better term – manipulating the masses to have all eyes turned on Apple for what this Magic Tablet will be.

I’m not trying to be a downer here… I have incredible expectations for what Apple will unveil. It won’t be the techie specs that make it though, it’s going to be all that Apple has coordinated behind it. To be sure, there were a host of slick Windows OS Tablet/Slates shown off at CES. And then products like Amazon’s Kindle have put books on digital for quite some time. What I expect Apple to show off is an elegant piece of hardware with the functional, real-world use software tools that makes their Tablet consumer ready right out of the box. Great tech specs are nice, but more important is what you can do with it. Where others show off specs, tomorrow Apple is going to sell their new Tablet – not unlike the iPhone – on all the great things you can easily and intuitively do with it.

As an iPhone on steroids, out of the box the Apple Tablet should already have the same function and support as an iPhone. But more than that – it’s said to be the right product with the right display technology to take the ‘old media’ experience to digital. Translation: getting magazines, newspapers, and, of course, books in an agreeable and appealing display format. While it’s all been done before, Apple tends to be ground-breaking by providing a solution with a software accessibility that has everyone wanting to use it.

Reportedly, a huge segment Apple is after with the Tablet is education. McGraw-Hill has already spilled the beans that they’re excited about their deal to make their textbooks available via the Apple device. If the usability is up to all the hype that Apple’s brought upon their tablet – just this one segment alone is a game changer. At all levels, from grade school to university, printed books consume considerable financial and physical resources. Worse, when books are updated – prior editions become obsoleted forcing schools and students to buy the latest editions new. The proof is in the pudding, but this could be Apple’s ticket if they deliver a model for education that shows a long term cost benefit whereby the tablet with eBooks replaces those traditional printed texts. And of course, the Tablet is far more than just a glorified Kindle in doing this too.

The possibilities are whatever one can imagine. I expect a lot of what has been imagined will be delivered in the new Apple tablet. It’s not going to be about the raw specs, it’s going to be about all the things people have imagined doing with a tablet and Apple having the software and deals in place that make it real.

Discharging Static Electricity for Safe Computer Upgrading

Thursday, September 24th, 2009 | Author: OWC Michael

GlobemanfriedSo often we are asked in reference to our OWC Instructional Series of Videos, “How exactly am I supposed to ‘Use proper anti-static precautions when performing this upgrade’?” The real answer is…it depends.  There are actually several different ways, depending on your situation, that you can help to control static electricity in order to avoid damaging the electronically delicate components found inside your computer.

According to WikipediaStatic electricity refers to the buildup of electric charge on the surface of objects. The static charges remain on an object until they either bleed off to ground or are quickly neutralized by a discharge. And it’s that discharge that can ‘zap’ or ‘fry’ your computer components, rendering them inoperable.

To give you an idea of how little static electricity needs to be generated to cause harm to your computer components, it takes as little as 5 to 10 volts to cause damage inside your computer.  In order for you to even feel the presence of  static electricity, the level needs to be above 1,500 volts.   You can accumulate an average of 10,000 to 12,000 volts just walking across carpeting.  Rubbing a balloon on dry fur (or hair) generates about 20,000 volts. Did you know the average person can carry up to 25,000 volts of static energy at any given time? So discharging any built up energy before you begin is important.

So, how are we to be safe when working in our precious machines? Article Continues…

Category: Tech Tips

New Clearance ‘Garage Sale’ Deals just Posted Friday – Still over 140 Unique items to choose from!

Tuesday, July 14th, 2009 | Author: OWC Michael

New Clearance ‘Garage Sale’ Deals were just posted over the past weekend and there is still over 140 Unique items to choose from! Discontinued, refurbished, used, new-open box, missing box, and one of a kind stuff that’s discounted to move out. These listings are offered for online, web ordering only and provided on a first come, first served basis. The site limits orders to what is available and automatically reduces available quantity and will then turn off items once sold out.

Here are just a few of the deals still available:

Lots of Memory Deals including:
1GB modules for Mac mini, MacBook, MacBook Pro, and iMac models from  $9.50
1GB PC8500 modules for Mac Pro 2009 ‘Nehalems’ from $12.50
1GB  Kits for Mac Pro 2006/2007/2008 models from $15.00, 2GB Kits from $45, 4GB from $80.00

2.5” and 3.5” Hard Drive enclosure Kits for IDE/ATA/SATA starting from $15.00

2.5″ Notebook/Laptop Hard Drives from 120GB and up to 500GB starting from $32.50

3.5” Desktop/Tower Hard Drives from 80GB and up to 1TB from $37.50, 320GB from $44.75

PowerMac G4 Processer upgrades up to 1.8GHz, 800MHz for $95.00

Wireless Adapters, Routers, and Genuine Apple Airport Cards to add 802.11n/g/b from $25.00

While they last – the full selection including the above samples and more, all online here.

Looking to be among the first notified of these special deals and more?  Sign up for OWC Larry’s Tips and Deals Newsletter.