If you’ve been to Apple’s Web site or have opened the Store in iTunes this morning, you probably noticed the announcement for an event for tomorrow – and it promises to be something that we’ll “never forget.”
Marketing hyperbole aside, it’s still probably something at least marginally significant; after all, they’re announcing it both on the home page (thankfully replacing the MacBook Air promo) and on the front page of the iTMS.
Judging by the announcement itself, it is probably also of global significance. This assumption is simply due to the time of the announcement and how it’s presented. Usually, Apple announcements usually start somewhere around 10:00am, Pacific time. This time around, though, they’re pushing it a full 3 hours earlier, resulting in a broadcast during the late afternoon in Europe, rather than the early evening. More noticeably, they have announced times in London and Tokyo as well as the usual California and New York times, something Apple generally doesn’t do unless it is significant for the announced country/region.
Other than that, however, there is little to be gleaned from the announcement itself. In the absence of hard evidence, then, it’s time for the obligatory wild speculation. Here are my favorites, both from the Web and my own contributions: