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Time is Running Out to Vote for OWC in the ABA Awards

Friday, May 27th, 2011 | Author: OWC NewsFeed

Last week, we mentioned that the OWC Mercury Aura Pro Express Solid State Drive was named as a finalist for the 2011 American Business Awards “New Product of the Year—Computer Hardware” title. While the final “Stevie Award” winner is determined by a panel of distinguished judges…YOU can vote on what you feel should be the People’s Choice in that category.

But you have to hurry as there’s only one week left to vote.

All you need to do is pop on over to the award voting site and hit the “Submit” button to make the OWC Mercury Aura Pro Express your choice as the “Favorite New Computer Hardware Product”.

Like OWC Larry said, “We are excited to be included in this year’s American Business Awards, as we think the Mercury Aura Pro Express SSD is the kind of groundbreaking product the award was instituted to honor.

“With a continuous dedication to raising the bar in product innovation, technical support, and customer service, the OWC team strives to be the people’s choice in technology upgrades and accessories every day of the year.”

So let’s get the word out that the Aura Pro Express is the real People’s Choice!

OWC Mercury Aura Pro Express Solid State Drive Named As Finalist In 2011 American Business Awards

Thursday, May 19th, 2011 | Author: OWC NewsFeed

Other World Computing today announced that the OWC Mercury Aura Pro Express SSD is a finalist in the New Product or Service of the Year – Computer Hardwarecategory of the 2011 American Business Awards. First announced at the 2011 Consumer Electronics Show this past January and still the only aftermarket SSD upgrade for the 2010 MacBook Air, the OWC Mercury Aura Pro Express offers up to 4X greater capacity and up to 68% faster real-world performance than factory available options.

Like The Oscars For Corporate America

The American Business Award program, created in 2002 and nicknamed “The Stevies”, is the only business awards program in the United States that honors and generates public recognition of corporate and executive achievements worldwide. The Stevie Award trophy is often called “the business Oscar”, because it is hand-cast and finished in 24-karat gold by the same company that creates the Oscar. The name “Stevie” is taken from the name Stephen, derived from Greek term for “crowned”. Past American Business Award winners have include Apple, Oracle, Hilton Hotels, and AT&T. Article Continues…

Category: Press Releases

OWC Announces Mercury Aura Pro Express 480GB As Industry’s Largest Capacity High Performance Solid State Drive For 2010 Apple MacBook Air

Thursday, May 5th, 2011 | Author: OWC NewsFeed

Other World Computing today announced its OWC Mercury Aura Pro Express Solid State Drive is now shipping in an industry largest 480GB capacity for all 2010 Apple MacBook Air models. First announced at the 2011 Consumer Electronics Show this past January, the OWC Mercury Aura Pro Express line now offers up to 4X greater capacity and up to 68% faster real-world performance than factory available options. This new 480GB model introduction continues OWC’s position as the only aftermarket SSD manufacturer for the 2010 MacBook Air and the most comprehensive U.S. manufacturer of industry leading SandForce processor based SSDs available today with OWC Mercury Pro brand SSD models available for nearly every Mac and PC produced over the past decade. Article Continues…

OWC Mercury Aura SSDs still raking in the praise.

Friday, February 11th, 2011 | Author: OWC Chris S.

It’s been about a month from their debut, yet the OWC Mercury Aura SSD family is still collecting accolades like kids collect… well… whatever the current collectible craze is.

This time around, we’ve got a great review from ZDNet on the OWC Mercury Aura Pro Express SSD for the 2010 MacBook Air. They liked that there was finally an option that increased the capacity of the MacBook Air enough that it could be used as a primary machine. I think this quote from the article says it best:

“…it’s the best upgrade that you can get for the MacBook Air.”

You can find the full review on the ZDNet site.

Next up, the folks over at StorageReview.com took a look at the Mercury Aura Pro 1.8” SSD, which is primarily for the netbook and ultraportable market. However, it is also nearly identical to the OWC Mercury Aura Pro MBA (the main difference being the MBA version’s custom connection cable), so owners of a 2008-2009 Air may also find it interesting.

They put the Aura through a battery of tests and benchmarks and came away plenty impressed. They were so impressed, in fact, they gave the Mercury Aura Pro 1.8″ their Editor’s Choice award.

You can see the full battery of tests and read the full analysis at the StorageReview.com site.

Article Continues…

More Installation Videos coming your way!

Friday, January 28th, 2011 | Author: OWC Chris S.

We’ve been busy here at OWC, churning out more of our highly-acclaimed instructional videos for you. This time around we have three videos for you, focusing on Apple’s most portable devices: iPads and the MacBook Air.

As usual, you can find these videos (and all of the other ones in our Instructional Series) in the OWC Tech Center and on our YouTube Channel. We’re also adding our back catalog for download via iTunes, so you may want to check it out there, too.

Stay tuned to get the latest updates and additions to our tech video library.

OWC Returns from CES 2011

Monday, January 10th, 2011 | Author: OWC NewsFeed

Well, CES 2011 has now come and gone, and the OWC crew is back and recovering from what we can only call a very successful show!

The big news of the show, of course, was the the announcement of the new OWC SSD models. Those who didn’t believe the video got to see that same test run in-person, just to prove that there’s no trickery going on. We even had one gentleman check out everything at the Terminal level, just to make sure that all the process we had running on one machine were the same as on the other. Of course, it passed all tests; we don’t have to resort to fakery because our product is just that good!

Of course, the new SSDs weren’t the only hits at the booth. The new OWC Mercury Elite-AL Pro Dual mini and the NewerTech Guardian MAXimus mini got lots of attention, as did their big brother, the Mercury Elite-AL Pro Qx2. Our iPod, iPhone, and iPad accessories brought people of all kinds to OWC, many of whom had never heard of us before. The big hit, though, had to be the OWC Data Doubler; it seemed that the OWC crew could hardly keep the MacBook Pro with the Data Doubler in it put away in the display case.

Of course, just as we set up the SSD test in the booth so you didn’t have to just take our word for it, we also have a list of all sorts of media people who stopped by, saw what we had to offer, and give their own take on it: Article Continues…

Category: Press Releases

OWC Announces Mercury Aura Pro Express As Industry’s First Available High Performance Solid State Drive For All 2010 MacBook Air Models

Wednesday, January 5th, 2011 | Author: OWC NewsFeed

Other World Computing announced today its new Mercury Aura Pro Express Solid State Drive (SSD) line is the first high performance SSD available on the market for pre-ordering for all 2010 Apple MacBook Air models. This announcement establishes OWC as the most comprehensive U.S. manufacturer of industry leading SandForce® processor based SSDs available today with OWC Mercury Pro brand SSD models available for nearly every Mac and PC produced over the past decade. OWC will be demonstrating the new Mercury Aura Pro Express and other first-to-market OWC Mercury Pro SSDs in booth #3935, LVCC North Hall, at the Consumer Electronics Show (CES), which begins tomorrow in Las Vegas, Nevada. Article Continues…

Category: Press Releases

DIY SSD Kits with Industry’s Fastest SSDs up to 480GB

Tuesday, December 14th, 2010 | Author: OWC NewsFeed

Upgrade to SSD for Faster Mac & PC Laptops Use the Old Drive as a Portable External Drive

Other World Computing announced today the OWC Do-It-Yourself (DIY) SSD Storage Upgrade Kit priced starting at $109.99 MSRP.  Available in fourteen configurations with capacities up to 480GB, the OWC DIY SSD Kits let you upgrade your Mac or Windows laptop to the industry’s fastest solid state drives (SSDs) available on the market today.

The OWC DIY SSD Kits Feature:

  • Industry’s fastest SSD — OWC Mercury Extreme Pro Solid State Drive (up to 480GB) provides performance up to 47X faster than factory hard drive.
  • OWC brand USB 3.0, FireWire and/or USB 2.0 bus powered 2.5” portable external enclosure to re-use the replaced internal hard disk drive.
  • All supported interface cables for transferring data from the old internal drive to the new SSD, plus helpful data transfer instructions
  • Five piece installation tool kit with everything needed to complete the installation.
  • Free how-to online videos.


Article Continues…

Category: Press Releases