During the course of a normal day here, I see/hear/read a lot of customer correspondence. The majority of it is very complimentary which is very gratifying and really pumps up the team morale here. Sometimes one comes by though that is a bit unique in nature/subject and I dive into those with much curiosity. Such was the case yesterday when I saw an exchange between a customer and none other than OWC Larry…the CEO here for you newbies. Now before you say, “well sure, probably a long time customer who has spent gazillions with OWC!”, what sealed the deal for me was that this customer was two years new to us.

It turns out Scott A. from Saint Paul, MN, was looking for a bigger Cinema Display for a legacy MacBook Pro. He had stopped by an Apple store and was told to contact us. While we didn’t have anything that Scott could purchase, OWC Larry researched it enough to refer Scott directly to another source as his best option and provided a link to the exact listings.

And while Scott summed up his appreciation for this action as:

“You guys are a great source of expert, practical,  helpful information about Mac products…you must be if the Genius Bar at the Apple Store recommends you.”

the entire interaction got me thinking that truly is one of the OWC Differences…we aren’t about selling products as really anyone can create a storefront and do that. We do, from every corner in our LEED Platinum designed building, truly exist to serve you. Is that a “Genius” approach to running a successful business? I dare say it’s surely better, and more soul fulfilling, than putting the bottom line on a pedestal. And I think the man in the poster looking over my shoulder in my office would agree.