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OWC Announces Mercury Aura Pro As Industry’s First Available High Performance Solid State Drive For All 2012 MacBook Air Models

Thursday, July 19th, 2012 | Author:

Other World Computing announced today the OWC Mercury Aura Pro as the industry’s first high-performance Solid State Drive upgrade for 2012 MacBook Air computers. Available in four sizes — 120GB, 180GB, 240GB, and 480GB capacities starting at $167.99 — the Mercury Aura Pro utilizes award-winning SandForce technologies and Tier 1 Synchronous NAND to deliver sustained data rates over 500MB/s.

Provides Future Upgrade Path

The Mercury Aura Pro offers owners of and those interested in the 2012 MacBook Air models the ability to upgrade the SSD when they need more storage and backup capacity. This flexibility is especially important for owners of the base model 11″ MacBook Air with the factory 64GB SSD and the 13″ model with 128GB capacity SSD. Now, instead of being “factory locked” at the base model capacity configurations, owners can add up to 8x more capacity with a 480GB Mercury Aura Pro SSD. Article Continues…

Category: New @ OWC

OWC Highlights Depth and Breadth of Highly Rated Mercury SSD Line at CES

Sunday, January 8th, 2012 | Author:

Committed to leading the personal, SMB, and Enterprise Solid State Drive (SSD) industry, Other World Computing announced today that it will highlight its broad line of award-winning SSDs in its booth #5231 in the LVCC North Hall during the Consumer Electronics Show (CES) this week. The line includes a new consumer/prosumer notebook SSD and a new SMB/Enterprise SSD announced in separate CES press releases. With SSDs for nearly every Mac and PC produced during the past decade, OWC is the most comprehensive US manufacturer of industry leading SandForce processor-based SSDs available today.

SSD Popularity Soaring

iSuppli expects 2011 SSD revenue to hit $4.4 billion—up 91 percent from $2.3 billion in 2010. By 2014, iSuppli expects SSD revenue to reach $7 billion. 2011 SSD shipments are projected to reach approximately 15 million units, compared to 6.9 million in 2010.

Key reasons for the growing popularity of SSDs include speed—they’re faster than any hard drive; there are no moving parts to fail and they offer a more reliable computing experience than hard disk drives (HDDs). OWC has taken these benefits a step further by enhancing its Customer Value Proposition. Article Continues…

Category: Press Releases

New OWC Mercury Aura Pro Express 6G 480GB SSD Offers Up To 3x Faster Performance And 8x More Storage Capacity For Apple MacBook Air

Saturday, January 7th, 2012 | Author:

Other World Computing announced today its OWC Mercury Aura Pro Express 6G SSD is now available in a 480GB model size for the latest Apple MacBook Air 11.1″ and 13.3″ models which incorporate 6G (6Gb/s) data rate capabilities. The new Mercury Aura Pro Express 480GB model combines award-winning SandForce technologies and Tier 1/Grade A Toggle Synchronous NAND to deliver data rates up to 3x faster than factory 3G (3Gb/s) options and up to 8x the storage capacity of the factory’s base 64GB SSD model. The new, built-in-the-USA Mercury Aura Pro Express SSD and other OWC Mercury SSDs will be shown in Other World Computing’s booth #5231, LVCC North Hall, at the Consumer Electronics Show (CES), which begins Tuesday in Las Vegas, Nevada.

Only Performance Upgrade Available for MacBook Air

Joining two previously released Mercury Aura Pro Express 6G capacity models—120GB and 240GB—the new 6Gb/s SATA Revision 3.0 480GB model continues OWC’s position as the only alternative to factory SSD options for the MacBook Air models. 3G speed Mercury SSDs from OWC are also available in capacities up to 480GB. OWC offers an easy online guide to assist consumers in selecting the correct Mercury Aura Pro Express SSD for any of Apple’s MacBook Air models from 2008 to current. Article Continues…

Category: Press Releases

Not All SSDs Are Created Equal: The Story Continues

Friday, March 18th, 2011 | Author:

We want to be very clear right up front about what goes into an OWC SSD and what you should expect from a Solid State Drive marketed as “high performance.” At OWC, we take your data seriously. It doesn’t matter if it is your corporation’s database, pictures of you family’s vacation, or a spam email. If it is on your drive, we have done everything we can to ensure that it stays there until you decide what to do with it. When we designed our SSDs, we spent the extra time to ensure that the circuits would work in any environment you may use the drive in, we use better quality passive components in our manufacturing process, and we always use first quality Flash storage devices. We could make a few more cents by using cheaper components, but it’s not worth risking your trust.

That’s why the product specification tables for OWC products exhaustively cover every aspect because we want to ensure you have all the information needed to make a properly informed purchase decision. OWC has nothing to hide and has always built our products for extreme performance.

Go ahead; check any of the OWC Mercury SSD models’ specs…you’ll see that we only use premium Tier 1/Grade A flash memory components. Then, check other SSD brands. Can’t find what type of flash memory they’re using? Perhaps there’s a reason for that.

We are always interested in being as competitive as possible against products that are presented as comparable to our own. OWC is the only company with volume SSD production and design in the USA and that in itself affords a level of control in the manufacturing process not typically found in other brands.

That said, another SSD manufacturer, OCZ, somewhat defies the norm. Some documented investigation on our behalf, however, may explain how OCZ can price the way they do and why they should not be seen as comparable….and if you’re an OCZ owner, you might not like what we found. Article Continues…