With all the crazy activity last week, including Cyber Week specials, Fusion Drives, and coverage of the new iMac, you might have thought we forgot about any other Mac models. Don’t worry, we haven’t.
We’ve got two more videos for you this time around. The first rounds out our upgrades for the 2012 Mac mini, where we show you how to replace the existing drive, not just add a second one.
The other one is for you fans of the 13” MacBook Pro with Retina display. Here, we show you how to replace the stock SSD with a larger-capacity OWC Mercury Aura Pro SSD.
As always, you can find all our Instructional Series of videos in our Tech Center, on our YouTube channel, and as iTunes Video Podcasts.
It’s been a while since we really drew attention to new additions to our Instructional Series of videos, but considering the requests we’ve been getting lately, we figured you may be interested.
We’ve added a total of six new videos to our DIY section, showing you how to upgrade the memory and storage on the 2011 mini and mini Server, as well as showing you how to install the Mercury Aura Pro Express in the 2011 MacBook Airs.
You can check out these new videos (and all out other ones, too) in our Tech Center, on our YouTube Channel, or in iTunes.
It’s been only 5 days since the iPad launch, with one of those days being a holiday, and the iPad has quickly made an impact on OWC’s site traffic by accounting for 1.23% of macsales.com traffic. Granted, it’s not surprising that we got some iPad traffic as we’ve been part of the Mac community since 1988, but the amount of traffic we got so quickly was surprising nonetheless. One neat tidbit is that we got very light iPad traffic pre-launch as well, likely from reviewers and perhaps Steve Jobs himself – it’s possible right? Hi Steve.
Being the OWC Web Manager I’m always looking at the customer experience, and I must say Apple did a phenomenal job with Safari on iPad. Using the iPad you get the same full OWC web site featuring: memory for nearly every Mac made, external / internal storage, accessories, software, cables, batteries, adapters, tips, and install videos, for your Mac, iPod, iPhone, and now the iPad. All supported by OWC’s US-based on-site experts from our LEED Platinum Campus in Woodstock, Illinois powered 100% by our wind turbine.
Our videos worked without any modification… just press play! For all the hoopla over not being able to view Flash-based video, OWC customers weren’t impacted at all since we’ve used QuickTime friendly video codecs from the start for all our videos. (Note to other web site managers: there’s other video formats out there… just re-export your vids, it’s not a big deal.)
On iPad the OWC web site just works, but now you get to experience OWC with the gorgeous iPad display with its superior font rendering, along with the future of computing that is Multi-Touch.
One caveat: anywhere we say “Click here” on the site… feel free to interpret that as “touch here” ;)
Of course we expect the iPad numbers to grow as more people are exposed to this paradigm of computing and we’ll welcome you all with open arms and a fully working web site.
Upgrading your machine is a great way to bring out the best in it and allow it to do what you need it to accomplish. Over the years, there have been some common problems that keep popping up. Though most of you probably know them already, it sometimes slips by the wayside in eager anticipation of getting all those benefits the upgrades will bring.
To help avoid the most common problems, here is a compiled list of reminders that we like to call “The Golden Rules of Upgrading.” We’ve broken it into two parts: things to consider before buying your upgrades and things to consider after you have received the new goodies and are ready to put them to use.