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OWC DIY Kits Now Offer Up To 1.5TB Storage/Backup Capacity To Solve Hard Drive Space Shortage Computer Users and Gamers Face

Tuesday, November 20th, 2012 | Author: OWC NewsFeed

Other World Computing announced today its popular OWC Do-It-Yourself (DIY) Storage Upgrade Kits now offer up to 1.5TB of storage/backup capacity—over 50 percent more than factory offered—for the latest 2012 MacBook Pros, all Apple MacBook Unibody models from 2008 and later, PC notebooks, and certain Xbox and PS3 gaming systems. OWC also offers DIY Kits up to 1.0TB and OWC SSD based choices up to 960GB for nearly every MacBook, MacBook Pro, and Mac mini.

Solves Hard Drive Space Shortage

For many computer users, once hard drive space starts getting tight, they feel they have no other choice than to replace their entire machine. They often aren’t aware they can upgrade the internal drive themselves and what is required to get the job done. OWC DIY Kits are the cost-effective answer to this problem and offer complete, easy-to-install choices starting at $52.50 that can provide enough space for holding up to 1.5 million JPEG photos, 750 DVD movies, 115 hours of digital video, or 526,000 MP3 songs.  Article Continues…

Category: Press Releases

OWC Announces Mercury Aura Pro as Industry’s First Solid State Drive Upgrade for 2012 MacBook Pro with Retina display

Tuesday, August 14th, 2012 | Author: OWC NewsFeed

Other World Computing announced today the OWC Mercury Aura Pro as the industry’s first high-performance Solid State Drive upgrade for 2012 MacBook Pro with Retina display (rMBP) computers. Available in 480GB capacity, the 6G (6Gb/s) SandForce Driven Mercury Aura Pro offers rMBP owners 87.5 percent more capacity than the factory 256GB model. Additionally, customers buying the $579.99 MSRP Aura Pro direct from OWC until September 30, 2012, will later receive the OWC Envoy Pro USB 3.0 bus-powered portable enclosure (a $59.95 value) for re-tasking the rMBP’s factory flash module as an external drive at no additional cost.

OWC “Unlocks” the Factory Capacity Limit

When introduced this past June, the MacBook Pro with Retina display base model offered a 256GB SSD configuration with no upgrade option. Now, instead of being “factory locked”, rMBP owners can add 87.5 percent more capacity with a 480GB Mercury Aura Pro SSD. The only other and far more costly and time-intensive option for rMBP owners, as discovered by The SSD Review.com, is to upgrade the SSD through an authorized dealer. Making this an even less desirable option is the fact that the original 256GB flash module is retained and sent back to Apple. Article Continues…

Category: Press Releases

OWC Gives a Sneak Peek at new PCIe SSD Card

Thursday, January 12th, 2012 | Author: OWC NewsFeed

While we are not in the habit of announcing products before they’re ready to launch, we decided to let the lid off of this one a little early, as it is quite exciting. We’d like to introduce you to our new PCIe-based SSD.

This card has a “stackable” design, allowing you configure the drive in sizes between 60GB and 2.oTB. This is done using individual miniPCIe daughter cards that attach to the main card. There’s no requirement for all the daughter card slots to be filled at once, which means you can easily expand capacity over time as you need it.

The main card is based around the Marvell 88SE9445 SATA RAID Controller and the individual daughter cards will feature a SandForce 2200 Series controller. It’s compatible with both Mac and PC, and as such, will be the first Mac supported PCIe SSD solution of its kind.

We’ve got more details and performance numbers in the works; stay tuned to the OWC Blog for more information on pricing, performance, and a projected release date in the very near future.

 

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Category: New @ OWC

Thailand Flood Update: It May Be Longer Than We Thought.

Wednesday, November 23rd, 2011 | Author: OWC NewsFeed

We know that, to some, we seem to be talking about the Thailand situation an awful lot. However, since the flooding has affected hard drive production, that impacts the entire industry and we figure it’s better to let you know what’s happening, so you can make the best purchase decisions for your storage needs.

As we’ve mentioned before, not only are plants for major drive brands like Western Digital affected by the flooding, so are manufacturers of the individual hard drive components. As you might not know, most hard drives have upwards of 200 individual components that go into them (many of them produced by individual suppliers in the flooded region), even if the drive manufacturer’s plants weren’t directly affected by the floods, they are still facing shortages of components. Hard drive motor manufacturer Nidec, who we’ve mentioned before, is just one example.

Even once the waters recede, drive industry experts are saying it could take a year for these component manufacturers to replace their machinery, and many may have to relocate as well. Some companies, like Nidec, aren’t waiting for the waters to recede and have sent divers in to unbolt and retrieve equipment. Others, like suspension arm maker Hutchinson Technology, still has $50 million worth of specialty manufacturing equipment bolted to their now-submerged factory floor.

While many analysts have stated that production should be back to normal by the end of Summer 2012, others are now projecting shortages until the end of 2012 at the very least, primarily because many of the components are surprisingly single source supplied.

In other words, it doesn’t matter if you can push a car down the assembly line if an essential component, say the steering wheel, isn’t available.

 

Thailand Floods & The Resulting Consequences

Friday, November 11th, 2011 | Author: OWC NewsFeed

Let’s face it: the recent flooding situation in Thailand and the imminent hard drive shortage has many of us concerned, as approximately 40-50% of the world’s hard disk drives are manufactured in the affected areas. With production halted, suppliers and customers alike are worried about the impact this may have on hard drive availability, not to mention the looming price increases on currently available units.

While damage assessments from these major memory component manufacturers in Thailand are trickling in, several plants still remain submerged from the floods and photos capture the still “soggy” situation for Nikon’s factories, as crews work fervently to pump out the excess water from the area with generators. Aerial footage also demonstrates the severity of the situation and the long clean-up ahead:

 

A Simple Solution

Last week we discussed how to make the most of what you have by utilizing older, possibly forgotten, hard disk drive solutions to store your files now and in the future if you need to do so. If you’re using the Newer Technology Voyager or USB Universal Drive Adapter, a cool accessory like NewerTech’s StoraDrive is a simple way for keeping those drives organized for such future uses. After all, in light of recent events, you can never be too prepared…