Committed to leading the personal, SMB, and Enterprise Solid State Drive (SSD) industry, Other World Computing announced today that it will highlight its broad line of award-winning SSDs in its booth #5231 in the LVCC North Hall during the Consumer Electronics Show (CES) this week. The line includes a new consumer/prosumer notebook SSD and a new SMB/Enterprise SSD announced in separate CES press releases. With SSDs for nearly every Mac and PC produced during the past decade, OWC is the most comprehensive US manufacturer of industry leading SandForce processor-based SSDs available today.
SSD Popularity Soaring
iSuppli expects 2011 SSD revenue to hit $4.4 billion—up 91 percent from $2.3 billion in 2010. By 2014, iSuppli expects SSD revenue to reach $7 billion. 2011 SSD shipments are projected to reach approximately 15 million units, compared to 6.9 million in 2010.
Key reasons for the growing popularity of SSDs include speed—they’re faster than any hard drive; there are no moving parts to fail and they offer a more reliable computing experience than hard disk drives (HDDs). OWC has taken these benefits a step further by enhancing its Customer Value Proposition. Article Continues…

Other World Computing today announced it has lowered it prices by up to $50 on three of its OWC Mercury Pro SSDs: The Mercury Aura Pro MBA for 2008/2009 MacBook Air, the Mercury Legacy Pro for all notebooks that use a 2.5″ IDE/ATA drive, and the Mercury Aura Pro 1.8″ for netbooks, subnotebooks, and special applications that utilize a 1.8″ SATA drive.
The OWC video team has been in high gear these last few weeks, kicking out several videos showing you how to upgrade your Macs and showing what those upgrades can do!
OWC Radio is a forum-based podcast focused on the events and happenings in the Mac community. This week’s hosts are: OWC Michael, OWC Chris S., and OWC Mike H.

In case you somehow missed all the announcements