Wednesday, October 16th, 2013 | Author: OWC Larry
The MacBook Airs are currently the most advanced portable Macs that Apple is shipping. Utilizing the latest, energy-efficient, high-performance Intel Haswell CPU coupled with PCIe flash (SSD) storage, these units are a leap above every other model Apple currently offers with the exception of the iMacs, which got their refresh a few weeks ago. Even so, this doesn’t make the MacBook Air the current ‘high end’ of the line-up.
Many people, especially those who need the additional connectivity and storage offered by the MacBook Pro range, view the MacBook Air as the entry-level laptop; they prefer the MacBook Pro for its additional power and connectivity. But it’s now October 2013, and updates to this range are well past due. For example, where is the 2013 MacBook Pro with Retina display? When will we see the update of the MacBook Pro (non-retina) to the new Haswell platform? And what about the Mac mini? All of these machines could use a serious refresh.
We’ve never made it a secret that OWC SSDs will take your Mac’s performance to new heights. But many users think that a shiny new Mac or PC is needed to pair with that supercharged SSD in order to get great performance from your machine.
But as the folks over at Mac Performance Guide pointed out in a recent post, older machines can still get a ton of mileage – at high speeds – simply by dropping in an SSD!
The author of the article outlines his installation of a new NewerTech battery and an old SSD in to an aging white plastic-model MacBook. By simply putting in the new battery and SSD, the machine has a new lease on life. The poster even recommends an OWC SSD as the “go to” candidate for anyone in a similar situation!
Monday, October 7th, 2013 | Author: OWC Angie
Last week at OWC, we kicked off the celebration of our 25th anniversary with the #25YearsofOWC Quiz on our official Facebook page. We had a great response in Week 1, and it turns out, OWC fans really do know their 1988 trivia!
Here are the questions posted during Week 1:
1. The Macintosh IIx released in 1988 with a 16 MHz CPU, 40-80 MB Hard Drive & a max of 128 RAM. What was its base price?
- Answer: 25 years ago you could grab the top of the line Macintosh IIx for the low-low price of $7,769. Today, you can grab top of the line used Macs for a fraction of the price!
2. What was the top selling album of 1988?
- Answer: Bad was the seventh studio album by Michael Jackson. It has been cited as one of the 20 best-selling albums of all time, sold around 30 million copies worldwide, and was NOT the top selling album in 1988; George Michael’s Faith was. Article Continues…
In order to bring top performance and stability from its industry-leading, SandForce-driven Solid State Drive line, Other World Computing has released its new proprietary firmware version, now available free for download.
With this update – compatible with most OWC SSD models – we’ve added the convenient ability to update your SSD from a bootable USB drive or a CD/DVD. The new firmware contains general performance enhancements and reliability fixes. And as an added convenience for our customers, OWC is now offering a bootable USB Key preloaded with the update.
As always, OWC reminds users that it’s important to stay updated with firmware to get the top performance from your SSD. OWC’s Mac-friendly firmware updater continues OWC’s unmatched firmware update support for Mac users of SandForce-based SSDs. OWC also provides update support for PCs running Windows or Linux operating systems.
Other World Computing is celebrating an important milestone. 25 years ago, OWC Founder, Larry O’Connor, pivoted his first business venture of re-inking printer ribbons to a new business trajectory that focused on “Making Each Mac a Better, Faster Mac.” OWC’s first Macintosh upgrade product, beyond hard drives and memory, was a processor clock upgrade, the OWC Rocket, that cost less than $50. Today, the OWC product catalog includes several thousand upgrade and enhancement products, the majority geared toward helping people get more performance and longevity from their Macs.
Since its inception, four years after the launch of the original Macintosh 128K, OWC has grown from the classic garage business to an operation that occupies more than 50,000 square feet of office and manufacturing space across five locations in Illinois, Nevada and Texas. Today, OWC employs more than 160 team members and continues to build its reputation as a developer and manufacturer of high-performance hardware that complements the high standards of fit and finish that characterize Apple products.