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OWC Announces Mercury Aura Pro As Industry’s First Available High Performance Solid State Drive For All 2012 MacBook Air Models

Thursday, July 19th, 2012 | Author:

Other World Computing announced today the OWC Mercury Aura Pro as the industry’s first high-performance Solid State Drive upgrade for 2012 MacBook Air computers. Available in four sizes — 120GB, 180GB, 240GB, and 480GB capacities starting at $167.99 — the Mercury Aura Pro utilizes award-winning SandForce technologies and Tier 1 Synchronous NAND to deliver sustained data rates over 500MB/s.

Provides Future Upgrade Path

The Mercury Aura Pro offers owners of and those interested in the 2012 MacBook Air models the ability to upgrade the SSD when they need more storage and backup capacity. This flexibility is especially important for owners of the base model 11″ MacBook Air with the factory 64GB SSD and the 13″ model with 128GB capacity SSD. Now, instead of being “factory locked” at the base model capacity configurations, owners can add up to 8x more capacity with a 480GB Mercury Aura Pro SSD. Article Continues…

Category: New @ OWC

What Do You Want In Your MacBook Pro?

Wednesday, July 18th, 2012 | Author:

Here at OWC, we’ve been talking a lot lately about the MacBook Pro with Retina display (which will hereafter be referred to as the rMBP). We’ve investigated the quality of the Retina display and how non-optimized graphics look. We’ve even attached multiple monitors to it, just to see what happened. Our research supports that this laptop was designed for professionals and does give us a truly remarkable, super-high-resolution screen. Yet with all Apple gives us in this machine, they leave one area to be desired—upgrade opportunities.

With the creation of the rMBP, Apple also focused on making the whole unit thinner. The result? Less expandability, which could affect the needs of many professionals.

On modern OS versions, and for modern apps, the base 8GB can be a little less than optimal for a “pro” machine. This leads many people to upgrade to the 16GB at an extra $200. Whether 8GB or 16GB is the chosen factory option, if that soldered-in  RAM is outgrown, the user has to buy a new MacBook, rather than upgrade the one they have.

As Mac users, we have a few options—accept the options that Apple offers, or buy the minimum configuration and upgrade it with third-party offerings later. Unfortunately, it seems as though the latter option is slowly being taken away from us. What began with the MacBook Air is now present in the rMBP; our options for expansion after purchase have been largely removed. Article Continues…

OWC Radio #65 – WWDC, MacBook Air, Pro, Retina, and the Mac Pro Debacle

Monday, July 16th, 2012 | Author:

OWC RadioNow that we’ve had some good time to assess the announcements from WWDC it’s time to talk about the upgrades. Is MacBook Pro with Retina really a “pro” Mac or not? What the heck is going on with Mac Pro, and why did Apple do what they did?

Listening Options:
OWC Radio Podcast #65 Advanced Podcast via iTunes
Includes Chapter Markers, Links, and Images

OWC Radio Podcast #65 MP3

 

 

Category: OWC Radio

The Other World – Episode 52

Monday, July 2nd, 2012 | Author:

Category: The Other World

OWC Announces Mercury Aura Pro Express/Aura Envoy as Industry’s First High-Performance SSD and Enclosure Bundle For MacBook Air Computers

Thursday, June 28th, 2012 | Author:

Other World Computing announced today the OWC Mercury Aura Pro Express/Mercury Aura Envoy as the industry’s first high-performance Solid State Drive upgrade and bus-powered enclosure bundle for 2010-2011 MacBook Air computers. Representing a ‘Dream Team’ of performance and convenience, the Mercury Aura Bundle includes a Mercury Aura Pro Express SSD that offers nearly 8x the factory maximum storage capacity along with extreme data rate speeds up to or exceeding 500MB/s — representing up to 68 percent faster real-world speed than the factory Flash SSD. After installing the Aura Pro Express in the MacBook Air, the factory SSD is easily converted into an external storage solution inside the Mercury Aura Envoy to complete the two-in-one storage upgrade. Article Continues…

Category: New @ OWC