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Tag-Archive for » Macintosh «

Has Apple Lost Its Innovation Mojo?

Tuesday, September 24th, 2013 | Author:

LarrysDeskIt seems fashionable these days for industry observers to claim that innovation is on the wane in Cupertino. And it’s not just tech industry pundits and insiders — it’s becoming a common theme beyond the tech scene. Just the other morning, a local radio DJ was criticizing Apple for not innovating like they used to — two days in a row! Of course, this has long been the rallying cry of Apple naysayers ever since Steve passed away, but it’s disturbing (to me, at least) to hear this opinion resonating in popular culture. Especially when the evidence of this so-called lack of innovation seems pretty hard to find.

The chips are certainly stacked high in the mobile sector, where the iPhone and iPad have together transformed what was a once a pretty stodgy industry into a vibrant and highly competitive battleground. I think that’s part of what’s happening here: things have become personal. It’s one thing for family members to quarrel over Windows vs. Mac, but an even more personal battle when it’s Droid vs. iPhone. Why — because now we’re talking about the most personal of computers. Smartphones have become, for many people, an expression of their personality and fashion tastes (enter the iPhone 5C!). Article Continues…

Mac Upgrades Made Easy with OWC

Wednesday, August 21st, 2013 | Author:

Category: OWC Difference

Tell Us Your Thoughts And Win

Tuesday, August 20th, 2013 | Author:

How many times a day do you wish you could tell people exactly what you think? I mean exactly what you think. That guy who cut you off in traffic just to beat you to the next stop light. The girl at Starbucks who heard you order nonfat milk yet decided to make it with milk straight from the udder. The coworker who clips his nails at his desk. The guy popping his gum seemingly in your ear from the seat behind you on the train. The point is, saying exactly what you think is sometimes discouraged, and holding our tongues about it often saves us from being punched in the face.  But what if someone wanted to know exactly what you thought? And they wanted to know what you thought so bad that they were willing to enter you in a drawing to win a free iPad mini if you told them?  What if I told you that OWC wants to do just that?! If that excites you, read on.

OWC wants to know what you think in order to gage interest in a new, exciting, and innovative event. We are considering hosting an annual conference where Macintosh product users can network and interact with other Macintosh users, attend educational sessions on a number of different topics, and visit an exhibition all featuring the newest and coolest products in the industry today! We want to know your thoughts! So please, give us your feedback.

And in order to thank you for your feedback, you will be entered into a drawing to win a FREE iPad Mini. (Open to US residents only.) See, we take care of you. So think good thoughts about us, would ya?

Category: Industry News

Limited Edition PC Weenies “Troubleshooter” T-shirts Now Available

Thursday, August 8th, 2013 | Author:

As many of our loyal readers already know, for the last three years we’ve published a web comic here on the OWC Blog called “The Other World” drawn by Krishna Sadasivam.

Among other endeavors, Krishna also draws his own tech comic “The PC Weenies” which is geared towards technology enthusiasts, engineers, systems administrators, IT, and software developers.

Currently, he is offering the very first PC Weenies branded T-shirt featuring the strip’s main character and ultimate “tech guy”, Bob Weiner (with what looks to me like it could be a Macintosh 128K).

These are limited edition T-shirts, available to order via Teespring.com. So if you’d like one, there’s a few days left to place your order. As this is purely a crowd-funded effort, if the goal of 50+ shirts is reached by Monday at 7:00pm CT, then the T-shirt will be printed and shipped. If not, the orders are all cancelled and no one will be charged.

Category: Industry News

Certain 2010 MacBook, MacBook Pro, and Mac mini models join the ’16GB’ MaxRAM club

Friday, December 21st, 2012 | Author:

Do you have a 2010 Mac mini, 13” MacBook or 13” MacBook Pro? Can you benefit from more than 8GB of memory? If you answered yes to both, you will be pleased to know that extensive qualification in our test lab has concluded. These Macs are now OWC MaxRAM Certified for up to 16GB with this OWC 16GB Memory Kit available now and specifically qualified just for these Mac models.

While these systems were originally factory limited to 8GB, the right Apple OS version, current EFI update(s), and correct spec/build memory modules now enable them to support and have the full benefit from up to 16GB of installed memory.  This isn’t the first time something like this happened, however, after the fact enabling such a benefit. A while back, we had a similar instance with the Late 2008 MacBook Pros, wherein having the proper OS version and a particular firmware update allowed you to max your RAM out at 8GB vs. a prior 4GB to 6GB max.

Just like with those Late 2008 MBP models, your Mac needs to meet specific criteria for this to work. In the case of the 2010 Macs, here’s what you must have: Article Continues…

Category: New @ OWC, Tech Tips