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Make An Effort For Earth Day

Monday, April 22nd, 2013 | Author:

Odds are your kids will come home from school today with a globe made out of either macaroni, paper mache, or just a pile of glitter (which will show up for weeks in your bedding, on your TV remote, and in your cereal bowl). This means that either your child’s teacher has an affinity for sphere-shaped crafts OR it could be Earth Day (which it is…don’t let your five year old show you up with national holiday knowledge!). But Earth Day is about so much more than crafts—it’s about recognizing the importance of protecting our environment.

Earth Day was started in 1970—the year of bellbottoms, the breakup of The Beatles (still upsetting), lava lamps, and long hair. OWC was started in 1988, and the world was slightly different—there was more spandex, larger hair, bolder colors, and things were “radical”. And although hair (and lots of it) seems to be a theme for both the birth year of Earth Day and of OWC, we have more than just that in common. Article Continues…

Category: green

Certain 2010 MacBook, MacBook Pro, and Mac mini models join the ’16GB’ MaxRAM club

Friday, December 21st, 2012 | Author:

Do you have a 2010 Mac mini, 13” MacBook or 13” MacBook Pro? Can you benefit from more than 8GB of memory? If you answered yes to both, you will be pleased to know that extensive qualification in our test lab has concluded. These Macs are now OWC MaxRAM Certified for up to 16GB with this OWC 16GB Memory Kit available now and specifically qualified just for these Mac models.

While these systems were originally factory limited to 8GB, the right Apple OS version, current EFI update(s), and correct spec/build memory modules now enable them to support and have the full benefit from up to 16GB of installed memory.  This isn’t the first time something like this happened, however, after the fact enabling such a benefit. A while back, we had a similar instance with the Late 2008 MacBook Pros, wherein having the proper OS version and a particular firmware update allowed you to max your RAM out at 8GB vs. a prior 4GB to 6GB max.

Just like with those Late 2008 MBP models, your Mac needs to meet specific criteria for this to work. In the case of the 2010 Macs, here’s what you must have: Article Continues…

Category: New @ OWC, Tech Tips

How Earth Day Has Become Everyday

Friday, April 22nd, 2011 | Author:

I thought that in honor of Earth Day, it would be a perfect opportunity to create my first post themed on how you can treat ‘Mother Earth’ with some proactive steps towards a greener lifestyle. Like most of us, I never gave much thought to being more efficient with my day to day power consumption and did things like leaving a room with my computer on, blasting music all day, or leaving the television on and coming back in a few hours to continue finishing a movie.

Now that I’ve got my own house and I’m working on making it a home, I see exactly how much electricity I use and garbage I create monthly. My habits not only affect my wallet, but also our world by using up resources  unnecessarily. Since this realization, I’ve taken complete control of the situation by recycling as much trash as possible and using energy efficient power strips with my computer and media center and turning them off when not in use along with monitoring my monthly power usage. Those efforts have cut my carbon footprint size in half. Article Continues…

And The Mac Pro Upgrade Savings Beat Goes On

Tuesday, March 8th, 2011 | Author:

I read a good interview on Cher the other day and when I sat down to write this post, her “Beat Goes On” duet just seemed apropos for this topic.

Now that Apple officially supports 64GB of RAM in the Dual Processor 2010 Mac Pro 8-core and 12-core models, I got to wondering what the cost of that upgrade would be compared to our own 64GB kits.

A 64GB factory RAM upgrade will set you back a cool $3550.

Wanna save up to 48% on that upgrade? Then just buy OWC kits priced from $1819.99.

You don’t have to have a top of the line Mac Pro to enjoy those level of savings.

The single processor Quad-core model maxes out at 32GB at a factory cost of $1775. OWC’s 32GB RAM upgrade for this machine runs $919.99…and savings of 48% again.

And those savings don’t even take into consideration our cash back rebate offer for factory modules!

If I can pound that drumbeat rhythm into any Mac Pro owners consciousness, it’s that you can save big money by upgrading your RAM with OWC.

To see all the upgrades for the 2010 Mac Pro models, just visit this easy to find what you’re looking for page.

Have a 2006-2009 Mac Pro? No worries, we have just what your machine needs to run its best.

And the beat goes on….

How Training & Resources Serve OWC Customers

Friday, March 4th, 2011 | Author:

As a first time poster,  I would love to share my OWC experience with you and how it makes a difference for you.

You may remember an introduction to OWC’s hybrid representative role from a blog post in June 2010. OWC Tracey explained the extensive training involved in preparing “hybrid” reps with the various skills and knowledge necessary to provide one-call resolution for our customers. I was one of the reps hired at the same time as Tracey and I must completely agree with her conclusion. OWC Hybrid Training offers a way to serve our customers with in-depth knowledge.

And, truthfully, that training never really stops. With over 2,900 products and new products being developed everyday, it really can’t. Fortunately, we have so many resources at hand that we can learn something new every day.

Just a few weeks ago, a customer asked me a very specific question: “How would you describe what your gel case feels like compared to you carbon fiber case for the iPhone 4?” OH NO! I had never actually held either case in my hands. I had read the press releases and even seen the cases in our product training classes, but what on earth do they feel like? I had no idea. Article Continues…

Category: OWC Difference