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CES 2012 Rewound, Recapped, and Reviewed

Wednesday, January 18th, 2012 | Author:

Our second year at CES was a big success and while you may have read other sources’ accounts of the show, I thought you might (since you likely are a regular reader and interested in all things OWC) like a summary from our perspective.

Now, if you’ve never been to a show of this magnitude before, I’ll let you in on a little secret. It’s not the party some lead you to think it is! We’re up early and reviewing info on all our new product introductions. Then we’re on the floor for eight hours straight (we don’t take lunch break – we’ve got an adoring public to serve!). Then, after dinner, it’s back to our “regular” work until we get the necessary three hours of sleep. ;-)

So, while some perhaps party every night until dawn, you can rest assured that Team OWC doesn’t lose its focus.

CES itself experienced a record year… the 2012 show was the largest in the event’s 44 year history with a record number of more than 3,100 exhibitors across the largest show floor the convention has ever had — 1.861 million net square feet of exhibit space. It’s a good thing that the show floor was bigger, as CES drew record attendance with 153,000 seekers of gadgets and gizmos. Article Continues…