At Other World Computing, we pride ourselves on something we like to call the OWC Difference. Put simply, the OWC Difference is our commitment to making high-quality products, and more importantly, our commitment to customer service. While we will always strive to keep this philosophy in mind, there are other companies that might have a different way of valuing their customers.
Earlier today, news website and social media blog Mashable released a study that estimates the dollar value that each Facebook fan is worth to a brand. This will naturally lead to debates on the accuracy of the claim, but it also can spur a conversation on humanizing customers vs. simply monetizing them.
At OWC, we view social media outlets as a wonderful way to directly assist and connect with customers. But part of making the OWC Difference is continuing to passionately serve our customers and not simply assigning a dollar value to them based on whether they “like” us or if they’re a Facebook fan.
Our customers – from the biggest spenders to the one-time shoppers – will always be more than just a number. And we hope to give each the same committed service, no matter how big or small the order. Article Continues…
Wednesday, March 27th, 2013 | Author: OWC Grant
We’re quite flattered to have been honored with the About.com 2013 Readers’ Choice Award for “Best Mac Peripheral Reseller” for the second consecutive year. OWC received overwhelming support with 95% of all votes cast among finalists including national online-retailer Newegg and Vermont-based Small Dog Electronics. If you were among the voters, thank you for trust and confidence in us!
OWC Repeats for ‘Best Mac Peripherals’ Category
About.com’s popular reader-driven awards program began in 2008 and has expanded to highlight the best products, features, and services across a wide variety of topics ranging from technology to hobbies to parenting and more. This year was the second edition of the awards to feature the Best Mac Peripherals category, which was open to both brick-and-mortar and online resellers. Enthusiastic online voting resulted in OWC being honored with the title of Best Mac Peripheral Reseller.
The Why Behind the Voting
Perhaps we’ve been selected as the Readers Choice honoree twice now because the Mac community appreciates the fact that we aren’t just about creating ‘insanely great’ products. We pride ourselves on providing the most comprehensive support in the industry. That support comes in many ways…some very apparent like our free ‘how-to’ install videos, 24/7 live chat, and easy to use on-line guides that make finding and choosing upgrades hassle-free. Other support efforts are behind the scenes to some degree..but again done to go the extra mile to ensure customer satisfaction with both the product and ordering experience. Little things like making sure complete specifications and compatibilities are clearly listed on the site and packaging so the correct product is purchased. And bigger aspects like shipping hard drives in a patent-pending anti-shock packaging design. That packaging design alone enables us to offer a 90 day hard drive direct replacement program. If an internal drive purchased from us fails within 90 days of purchase, you don’t have the complexities of contacting a drive manufacturer directly in order to receive a refurbished replacement. We directly replace with a brand new drive.
I’d be remiss if I didn’t end with mentioning the ingredient that’s perhaps at the heart of the OWC Difference. There’s always someone here ready to talk to you and show you that we care. From our Founder and CEO, OWC Larry, who often can be found answering blog post comments; to that friendly voice you hear on the phone or can feel in an email. We all exist to serve you in the manner we ourselves would like to be treated.
Make Your Case – Get Our Case
That was the name of our NuGuard KX case trade-in promotion at Macworld | iWorld Expo 2013 and the concept was simple:
Tell or show us why you need to trade-in your iPhone 5 or 4/4S case and we’ll replace it with our NuGuard KX Kinetic Energy X-Orbing iPhone Case!
And, boy oh boy, were we treated to some stories about broken iPhone experiences at the show. Some owners were on their second or even third iPhone because of damage from accidental drops. From the student that crushed her iPhone in a backpack to the construction worker who admitted he drops his iPhone all the time when loading and unloading his truck, the stories were consistent – the case they chose just didn’t provide the protection they needed.
Wednesday, February 20th, 2013 | Author: OWC Jarrod
Last year, Other World Computing ran away from the competition in the “Best Mac Peripheral Reseller” category of the About.com 2012 Readers’ Choice Awards. And this year, you can help OWC repeat its victory for the 2013 awards!
Voting is very easy and is now open to the public. All you need to do is visit the site and login with your About.com account, Facebook account, or simply enter your email address – then choose Other World Computing from the list of finalists and click submit. Voting is open until March 19 and you can vote once every 24 hours until voting is closed. The winners will be announced on March 27.
In 2012, OWC topped three other finalists including giant coast-to-coast reseller Best Buy earning an incredible 92 percent of all votes cast. So vote early and often and help us once again show the world how we make the OWC Difference!
At Other World Computing, we’re always happy to help our customers when it comes to finding the best products and tech solutions available. And now, our customers have the chance to help out OWC!
As you may remember from last year, OWC was the winner in the Best Mac Peripheral Reseller category of the fourth annual About.com Readers’ Choice Awards for 2012. OWC topped three other finalists, including giant coast-to-coast reseller Best Buy, in the first year for the category.
Now it’s nomination time for the 2013 award, and Other World Computing customers and fans can help us maintain our title by nominating OWC in the Best Mac Peripheral Reseller category. The category is officially described as for businesses — other than Apple — that you choose when purchasing Macs and Mac-related products such as memory, SSDs, hard drives or other peripherals.
Nominations are open until February 11, and voting will run from February 19 through March 19, with the winners announced on March 27. So act fast, and help us continue to show how we make the OWC Difference!