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Other World Computing Expands Industry’s Only SSD Upgrade Solution for Apple MacBook Pro with Retina Display Computers

Tuesday, February 5th, 2013 | Author: OWC NewsFeed

Other World Computing announced today its OWC Aura Pro, the industry’s only high-performance Solid State Drive upgrade for all 13″ and 15″ MacBook Pro with Retina display (rMBP) computers, is now available in a 240GB capacity that offers up to 2x the capacity of the factory base SSD found in the 13″ rMBP model.

A Better Upgrade Value Than Factory Option

The 13″ rMBP comes standard with a 128GB SSD and it costs $300 to upgrade at the factory to a 256GB SSD. However, when upgrading directly with the factory, consumers have paid for that base 128GB module, but do not get that original base flash module returned to them for re-use.

The OWC Aura Pro SSD and Envoy Pro enclosure bundle comes complete with installation tools, installation video, and offers comparable cost and capacity — $319.99 and 240GB (256GB SSD before 7% over-provisioning) — to the factory 256GB upgrade option, but with the added value of being able to use the factory base SSD module as an external storage device via the Envoy Pro. Article Continues…

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Category: Press Releases
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Two More Installation Videos Posted

Monday, December 3rd, 2012 | Author: OWC NewsFeed

With all the crazy activity last week, including Cyber Week specials, Fusion Drives, and coverage of the new iMac, you might have thought we forgot about any other Mac models. Don’t worry, we haven’t.

We’ve got two more videos for you this time around. The first rounds out our upgrades for the 2012 Mac mini, where we show you how to replace the existing drive, not just add a second one.

The other one is for you fans of the 13” MacBook Pro with Retina display. Here, we show you how to replace the stock SSD with a larger-capacity OWC Mercury Aura Pro SSD.

As always, you can find all our Instructional Series of videos in our Tech Center, on our YouTube channel, and as iTunes Video Podcasts.

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Category: Installation Videos
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OWC Aura Still 100% Compatible With rMBP

Thursday, November 8th, 2012 | Author: OWC Grant

We were contacted by a very high level source today that had received some serious misinformation that the factory flash drive in the 2012 13″ MacBook Pro with Retina display was soldered in, thus leaving the machine not able to be upgraded. We won’t go into details, but it was enough that we thought that we should nip any bad info in the bud about this, in case you too may have been misinformed.

Absolutely nothing has changed in the last two weeks since we confirmed the ability to upgrade the new rMBP with an OWC Mercury Aura Pro SSD.

In fact, for some “independent” confirmation, head over to ZDNet and read Jason O’Grady’s take on it from earlier today. You’ll see that he had no problems using an OWC Aura in a rMBP. And… spoiler alert… he found the Aura was both faster and less expensive than the Apple unit, too!

UPDATE 2:43PM 11/8/12

Seems as though Rob over at Barefeats.com also posted a performance benchmark test today showing the Aura Pro is compatible with the rMBPS as well as how it smokes the factory drive in Quickbench and AJA System Test results.

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Category: Product Spotlight
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OWC Announces Mercury Aura Pro as Industry’s First Solid State Drive Upgrade for the New 13-inch MacBook Pro with Retina display

Tuesday, October 30th, 2012 | Author: OWC NewsFeed

Other World Computing announced today the OWC Mercury Aura Pro is the industry’s first high-performance Solid State Drive upgrade for the new 2012 13″ MacBook Pro with Retina display (rMBP) computers introduced by Apple last week. Available in 480GB capacity for immediate ordering and with additional capacities to be announced in November, the 6G (6Gb/s) SandForce Driven Mercury Aura Pro offers rMBP owners up to nearly 3x more storage and/or backup capacity than the factory 128GB flash module. Article Continues…

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Category: Press Releases
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What Do You Want In Your MacBook Pro?

Wednesday, July 18th, 2012 | Author: OWC Larry

Here at OWC, we’ve been talking a lot lately about the MacBook Pro with Retina display (which will hereafter be referred to as the rMBP). We’ve investigated the quality of the Retina display and how non-optimized graphics look. We’ve even attached multiple monitors to it, just to see what happened. Our research supports that this laptop was designed for professionals and does give us a truly remarkable, super-high-resolution screen. Yet with all Apple gives us in this machine, they leave one area to be desired—upgrade opportunities.

With the creation of the rMBP, Apple also focused on making the whole unit thinner. The result? Less expandability, which could affect the needs of many professionals.

On modern OS versions, and for modern apps, the base 8GB can be a little less than optimal for a “pro” machine. This leads many people to upgrade to the 16GB at an extra $200. Whether 8GB or 16GB is the chosen factory option, if that soldered-in  RAM is outgrown, the user has to buy a new MacBook, rather than upgrade the one they have.

As Mac users, we have a few options—accept the options that Apple offers, or buy the minimum configuration and upgrade it with third-party offerings later. Unfortunately, it seems as though the latter option is slowly being taken away from us. What began with the MacBook Air is now present in the rMBP; our options for expansion after purchase have been largely removed. Article Continues…

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Category: Product Spotlight
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