Tag-Archive for » sales «
It’s always kind of been a given that Windows more or less dominates the marketplace. Traditionally that’s been driven by lower-priced hardware and a desire of users to match what they used at work. During the Mac’s first year of sales, the IBM PC outsold Macs by a ratio of about six PCs for each Mac. After clones were introduced, that ratio increased dramatically.
The folks over at the market research site, Asymco, have compiled sales numbers since 1984 and have found that after peaking at a ratio of 56:1 in 2004, Mac sales have taken a larger and larger share of new computer purchases. Right now PCs only outsell at about 20:1, which is less than half the rate it was 8 years ago and the lowest it’s been since Windows 95 was released.
If you take all Apple’s offerings – Macs, the iPhone and the iPad – together, that ratio plummets even further: closer to 2:1!
Of course, debates abound whether adding iOS to OS X is fair; though there is some overlap in function (web browsing, email, etc.), the two operating systems serve two distinct functions: “desktop” and “mobile.” In that vein, iOS should be compared to Android and/or Windows Phone – where it’s just about an even heat between iOS and Android.
However you want to look at it though, it’s clear that Mac ownership is on its way up. With a 25% worldwide user base and the “halo effect” of the iPad and iPhone, it only looks to get better
It’s that time of year again, where traditionalists head out into the freezing cold (or the blistering heat for those in the southern hemisphere) in search of the perfect gifts for loved ones.
Fortunately, with OWC, you don’t need to camp out in front of a store, waste time standing in snail slow checkout lines, or wait for tomorrow in an attempt to get a great deal on tech gear. We’ve got over 250 featured items on our Cyber Specials page – it’s like “Black Friday” and “Cyber Monday” both in one day…or a Turducken…except it starts today and runs through this entire weekend. And some specials will even run through the entire season!
Whether those on your good list have a legacy machine, a new 6G capable Mac, or any of the myriad of iDevices, we have something that will make it run faster, last longer, look sharp, in short, make it better than when it was new…and in some cases, better than the latest models from Apple.
While it would take forever to describe all the tasty deals, there are a few that we’d definitely like to highlight…and make sure to read to the end to see how we make these deals even better…as irresistible as that third helping of stuffing and gravy: Article Continues…
Those of you who follow these sorts of things will be happy to know that, after hovering around the 2-3 percent mark for about 15 years, Apple now has 5 percent share of the world computer market, according to analyst Charlie Wolf of Needham & Co.
Most of that growth has been due to a recent jump in enterprise sales as well as explosive growth in Asia. During the September quarter, Mac shipments grew 24.6 percent while the rest of the market only grew about 5.3 percent, making it the 22nd consecutive quarter where Apple’s growth outpaced the computer market as a whole.
Much of this has been due to its growth in the business market, where it saw a 43.8 percent increase over the 4.8 percent the rest of the market saw. The home market had similar (if less dramatic) numbers, showing a 25.6 percent increase to the the total growth of four percent. In fact, the only place where it seemed to fall short of the industry as a whole was in its traditional stronghold of the “education” sector, where Apple’s 2.9 percent growth is considerably lower than the 16.9 percent for the market in general.
Both the business and home user gains seem to be due to the iPad and iPhone. While the iPad, with its simpler interface, seems to be eating into Mac sales (as well as other computers) in the education market, iDevice “halo effect” in businesses and homes has users buying the computer these devices were originally designed to work with.
Can Apple keep up this monumental growth streak? We’ll see.