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OWC Provides Apple MacBook Air And Mac Pro Upgrade Recommendations In The Wake Of Apple’s Announcements At WWDC 2013

Friday, June 14th, 2013 | Author:

Other World Computing announced expert upgrade recommendations for Mac users anticipating the new hardware and software Apple announced at this year’s WWDC in San Francisco. As Apple enthusiasts begin to take ownership of the latest MacBook Air models, and prepare for the forthcoming OS X Mavericks release and the much-anticipated 2013 Mac Pro refresh, OWC is formulating support solutions for current Mac owners and those planning to purchase a new Mac.

New MacBook Air offers much faster flash storage
Testing in the OWC Labs revealed that while the form factor has not changed, internal hardware has been given a major upgrade. Apple is the first to adopt and incorporate high-performance storage that has completely replaced the use of SATA storage in the new MacBook Air models. In addition, OWC testing is already showing performance of over 700MB/s. The OWC engineering team is already busy exploring both internal and external upgrades geared for the MacBook Air. Furthermore, OWC expects to see PCIe (PCI Express) storage to be implemented in all future Mac models, with the Retina MacBook Pro models to be next in line to receive this upgrade. Article Continues…

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Category: Press Releases
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Performance Testing: Not All 2013 MacBook Air SSDs Are The Same

Wednesday, June 12th, 2013 | Author: and

We’ve received two models of the new MacBook Air yesterday and have started some of our initial testing on the machines.

The SSD form factor has indeed changed as Apple is the first to adopt and incorporate PCIe storage, but rest assured we are working hard and fast to get you the upgrades you’ve come to rely on from OWC. We’re on it!

In the meantime, we have noticed a vast difference in write speeds between the two SSD offerings that we’ve received so far. The 512GB Samsung SSD found in our 13-inch model offers roughly a 400MB/s increase in write speeds over the 128GB SanDisk/Marvell SSD as our 11-inch model was configured. It is our assumption that the write performance is mainly due to NAND densities and not brand performance in these cases, but we’ll know more once we can run the same tests on a few more models.

As evidenced by the following benchmarks, Article Continues…

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Category: Benchmarking/Performance
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June Garage Sale Has Deals To Drool Over

Friday, June 7th, 2013 | Author:

Now that Apple has settled into an annual June date for the WWDC, there’s been a Pavlovian response with the expectation of a refresh for the company’s hardware and software lineups.

But you don’t have to wait on Tim Cook and Co. to refresh your current hardware. With this month’s OWC Garage Sale, you can get great deals to upgrade or even add to your computer without breaking the bank!

Check out just some of what’s in store so you can breath new life into your machine:

You can also check out our Garage Sale page for many more great deals!

As always, items are “first come, first served” and of varying limited quantities, so you’ll want to act quickly. Quantities are limited to that which is on hand and items automatically count down and ‘disappear’ as sold out. Sorry… no rain checks.

Want to get an early heads up on Garage Sale deals?

Just subscribe to our Tips & Deals Newsletter and Hot Deals blasts and you’ll get the “inside scoop” on upcoming Garage Sale deals. They’re free to join and, unlike some other places, we don’t sell our subscriber lists to anybody.

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Category: New @ OWC
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Father’s Day Guide: The On-The-Go Dad

Friday, June 7th, 2013 | Author:

Father’s Day is tough. Gift ideas are not easy to come by … and let’s face it, dad isn’t much help. So this year we’ve decided to go all out for dad’s big day. In this series leading up to June 16, we’ll give great gift ideas for all types of dads.

He travels for business. He travels for vacation. He travels with the family to Walley World Disney World (Clark Griswold would agree, this doesn’t count as vacation for most dads).

Whatever his reasons, the on-the-go dad is always on the move. And if he’s often away from home, odds are that he’s probably taking his laptop packed with critical data and his great new photos.

But as countless dads have learned the hard way: the more trips you take, the more chances there are for your computer to trip-up. This is why it’s critical to always keep a durable backup drive available when on the road. Article Continues…

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Category: Product Spotlight
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Father’s Day Guide: The Techie Dad

Monday, June 3rd, 2013 | Author:

Father’s Day is tough. Gift ideas are not easy to come by … and let’s face it, dad isn’t much help. So this year we’ve decided to go all out for dad’s big day. In this series leading up to June 16, we’ll give great gift ideas for all types of dads.

Dads around the world have been displaying their technological know-how for as long as they’ve been around. Dads have also been constantly bragging about their technological know-how for as long as they’ve been around.

Now is your chance to show dad what you’ve learned from him, and get him a gift that will make him look as tech-savvy as he feels. And there’s no easier way to do this than by giving him the upgrade that will help him get the most from his Mac or PC: an OWC Solid State Drive. Article Continues…

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Category: Product Spotlight
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