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New OWC Mercury Aura Pro Express 6G 480GB SSD Offers Up To 3x Faster Performance And 8x More Storage Capacity For Apple MacBook Air

Saturday, January 7th, 2012 | Author: OWC NewsFeed

Other World Computing announced today its OWC Mercury Aura Pro Express 6G SSD is now available in a 480GB model size for the latest Apple MacBook Air 11.1″ and 13.3″ models which incorporate 6G (6Gb/s) data rate capabilities. The new Mercury Aura Pro Express 480GB model combines award-winning SandForce technologies and Tier 1/Grade A Toggle Synchronous NAND to deliver data rates up to 3x faster than factory 3G (3Gb/s) options and up to 8x the storage capacity of the factory’s base 64GB SSD model. The new, built-in-the-USA Mercury Aura Pro Express SSD and other OWC Mercury SSDs will be shown in Other World Computing’s booth #5231, LVCC North Hall, at the Consumer Electronics Show (CES), which begins Tuesday in Las Vegas, Nevada.

Only Performance Upgrade Available for MacBook Air

Joining two previously released Mercury Aura Pro Express 6G capacity models—120GB and 240GB—the new 6Gb/s SATA Revision 3.0 480GB model continues OWC’s position as the only alternative to factory SSD options for the MacBook Air models. 3G speed Mercury SSDs from OWC are also available in capacities up to 480GB. OWC offers an easy online guide to assist consumers in selecting the correct Mercury Aura Pro Express SSD for any of Apple’s MacBook Air models from 2008 to current. Article Continues…

OWC Mercury Aura Pro Express 6G SSD For 2010-2011 Apple MacBook Air Named Visionary Products Awards Finalist At Storage Visions Conference

Thursday, December 22nd, 2011 | Author: OWC NewsFeed

Other World Computing announced today that its Mercury Aura Pro Express 6G SSD was named a finalist in the Consumer Storage Device category of the Storage Visions 2012 Visionary Products Awards program. The awards program, being held January 8, 2012, at the 11th annual Storage Visions Conference at the 2012 Consumer Electronics Show (CES) in Las Vegas, Nevada, recognizes companies advancing the state of the art in storage technologies utilized in consumer electronics, the media and entertainment industries, and visionary products for the digital content value chain. Article Continues…

Category: Press Releases

Thailand Flood Update: It May Be Longer Than We Thought.

Wednesday, November 23rd, 2011 | Author: OWC NewsFeed

We know that, to some, we seem to be talking about the Thailand situation an awful lot. However, since the flooding has affected hard drive production, that impacts the entire industry and we figure it’s better to let you know what’s happening, so you can make the best purchase decisions for your storage needs.

As we’ve mentioned before, not only are plants for major drive brands like Western Digital affected by the flooding, so are manufacturers of the individual hard drive components. As you might not know, most hard drives have upwards of 200 individual components that go into them (many of them produced by individual suppliers in the flooded region), even if the drive manufacturer’s plants weren’t directly affected by the floods, they are still facing shortages of components. Hard drive motor manufacturer Nidec, who we’ve mentioned before, is just one example.

Even once the waters recede, drive industry experts are saying it could take a year for these component manufacturers to replace their machinery, and many may have to relocate as well. Some companies, like Nidec, aren’t waiting for the waters to recede and have sent divers in to unbolt and retrieve equipment. Others, like suspension arm maker Hutchinson Technology, still has $50 million worth of specialty manufacturing equipment bolted to their now-submerged factory floor.

While many analysts have stated that production should be back to normal by the end of Summer 2012, others are now projecting shortages until the end of 2012 at the very least, primarily because many of the components are surprisingly single source supplied.

In other words, it doesn’t matter if you can push a car down the assembly line if an essential component, say the steering wheel, isn’t available.

 

Take It from a Tech: RAID ≠ Proper Backup

Wednesday, November 16th, 2011 | Author: OWC Stephen

I thought that today I would try to clear up a misconception that I encounter fairly often on the topic of data storage. I’ll start with a couple of examples:

Say a customer is looking for a RAID solution like the NewerTech Guardian MAXimus to store their important information. It’s a fantastic product and certainly a wonderful solution for your backup or main storage, but here’s the important part: when I ask the customer if this is going to be a backup or their main storage, the response I sometimes hear is, “Well it’s a RAID, so doesn’t it back itself up?”

Another scenario that I have seen, unfortunately, is this. A customer calls in because their RAID has failed, and they are extremely distraught because all of their critical information is on it—tax documents, raw footage for a movie in production, irreplaceable family photos, dissertations, you name it. I’ll ask, once again, if this was their main storage or a backup, and I’ll hear back, “Well it was a RAID. That was the whole point!” Article Continues…

Category: Tech Tips

AirPort Apparently Not The Best Place For Time Machine

Tuesday, November 15th, 2011 | Author: OWC Chris S.

We’ve gotten a couple of emails from readers wondering how to get Time Machine to work with an AirPort.

Well… theoretically, getting the DeLorean up to 88 miles per hour on a long stretch of tarmac would probably be fairly straightforward. Take a base 0-60 time of 8.8 seconds, factor acceleration curve for 60-88mph, account for deceleration while swerving around the occasional 747, and you’ll need about …

… What? You meant using Time Machine via an AirPort Base Station?

Oh.

That’s something completely different – and a lot easier to talk about.

The Theory

In early 2008, Apple introduced Time Capsule, which essentially combined an AirPort Base Station and a 500GB-1TB hard drive. At first glance, replicating this setup with a AirPort Extreme Base Station would seem to be fairly simple.

First, you attach a drive (such as a NewerTech miniStack, which stacks nicely underneath) to the USB port on your Base Station. Then, mount it on your desktop like you would any other remote drive. Finally, select it as your TimeMachine backup disk and let it run. After the initial (lengthy) backup, Time Machine will mount the drive remotely when connected to the network, run its backup, then disconnect – just like with Time Capsule.

The Reality

Article Continues…

Category: Tech Tips

Thailand Floods & The Resulting Consequences

Friday, November 11th, 2011 | Author: OWC NewsFeed

Let’s face it: the recent flooding situation in Thailand and the imminent hard drive shortage has many of us concerned, as approximately 40-50% of the world’s hard disk drives are manufactured in the affected areas. With production halted, suppliers and customers alike are worried about the impact this may have on hard drive availability, not to mention the looming price increases on currently available units.

While damage assessments from these major memory component manufacturers in Thailand are trickling in, several plants still remain submerged from the floods and photos capture the still “soggy” situation for Nikon’s factories, as crews work fervently to pump out the excess water from the area with generators. Aerial footage also demonstrates the severity of the situation and the long clean-up ahead:

 

A Simple Solution

Last week we discussed how to make the most of what you have by utilizing older, possibly forgotten, hard disk drive solutions to store your files now and in the future if you need to do so. If you’re using the Newer Technology Voyager or USB Universal Drive Adapter, a cool accessory like NewerTech’s StoraDrive is a simple way for keeping those drives organized for such future uses. After all, in light of recent events, you can never be too prepared…

OWC Options Address Hard Drive Shortage

Friday, November 4th, 2011 | Author: OWC Chris S.

Over the last week or so, we’ve talked about the flooding situation in Thailand and how it will likely result in a widespread shortage of platter-based drives. In the wake of all this, a question has arisen: if you’re running out of room, what does one do instead of trying to purchase a possibly non-existent hard drive or deleting files? After all, you need to store your files somehow.

Yes, this shortage is certainly inconvenient, but it helps if you look at it like this: it’s not about what you can’t get; it’s about making the most of what you already have.

Fortunately, a solution may be sitting in your basement, that bottom desk drawer or the old storage unit. If you’ve been a computer user for more than a few years, there’s a good chance that you have an older hard drive or two laying around unused. Sure, they’re not the multi-terabyte, super-fast drives that we’ve been seeing recently, but in a pinch, 80GB is 80GB.

Connecting the Drives

The trick is, of course, mounting those drives on your desktop, so you can transfer files over to them. Fortunately, OWC has a number of different options for using those older drives externally with your current system. Let’s take a look at the different options. Article Continues…

Thailand Floods Affecting Hard Drive Availability & Prices – UPDATE

Monday, October 31st, 2011 | Author: OWC Chris S.

Last Tuesday, we told you about how flooding in Thailand may affect hard drive prices and availability. One week later, things aren’t looking so good.

We mentioned that Western Digital’s Thailand plants are mostly underwater from the flooding. Those two plants produce about 60% of WD’s drives. Last quarter, WD produced about 54 million drives, which, extended outward, means there’s approximately 32,400,000 fewer drives being produced—and that’s just from Western Digital.

Unfortunately, they’re not the only ones affected. Article Continues…