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Don’t Take Our Word For It.

Monday, March 7th, 2011 | Author: OWC Chris S.

Long-time readers have probably noticed that we’re not bashful talking about how great our products are. While all of what we say about the products is—to the best of our knowledge—true, I’m the first to admit that it’s kind of hard to take the word of someone who has a vested interest in selling you the product they’re talking about.

So, this time around, we’re letting some well-respected, independent reviewers say what we’ve probably already said a million times:

“More Memory=A Faster Mac”

Lloyd Chambers (aka diglloyd) from Mac Performance Guide knows about squeezing every last bit of performance out of your Mac. So, when he got a new quad-core 2011 MacBook Pro, and decided to put it up to test against a Mac Pro, what did he do? He maxed it out with OWC memory and dropped an OWC Mercury Extreme SSD in there, of course!

I won’t say that the OWC memory upgrade was the defining upgrade that kept the MacBook Pro running neck & neck with the Mac Pro it was up against, but as diglloyd posted the next day:

…then everything comes to a crawl, as it will with any Mac with too little memory…

It doesn’t get more clear than that – the more memory you have in your Mac, the better it will perform. Just ask diglloyd.

“The OWC Mercury Extreme Pro SSD offers amazing speed increases for the price.”

Rob-ART over at Barefeats.com also recently got one of the new 2011 MacBook Pros with the 6Gb/s SATA bay and compared the OWC Mercury Extreme Pro to a number of standard drives, as well as to a 6Gb/s SSD.

Throughout the tests, the results of which you can see for yourself at the Barefeats site, the OWC Mercury Extreme Pro SSD (which is a 3Gb/s drive) not only blew the stock Apple SSD out of the water, but also kept pace with the 6Gb/s SSD, actually coming out faster in the Large Sequential Write test.

So, if you’re a bit skeptical when we tout the performance increases our Mercury Extreme Pro SSDs deliver, just check with Rob-ART; he’s seen it first-hand.

You like us! You really like us!!!

Wednesday, December 1st, 2010 | Author: OWC Chris S.

Remember a couple of weeks back, when we asked you to vote for OWC in the “Meet me at CES” video contest? Well, voting wrapped up last Friday and the results are in: We’re one of the winners!

As you can imagine, we’re pretty excited about it here in the OWC offices, and we can’t wait to share it with you, our readers. So without further ado… Article Continues…

The Other World – Episode 13

Tuesday, November 9th, 2010 | Author: OWC NewsFeed

Category: The Other World

The Other World – Episode 8

Tuesday, August 24th, 2010 | Author: OWC NewsFeed

Category: The Other World

Know What’s Inside When Hot-Rodding Your Computer.

Tuesday, April 6th, 2010 | Author: OWC Mary

As head of the RMA department here and a long time employee, I have—over the years—observed that the most common reason for returns of RAM, the occasional drive or even bare enclosures is that customers had not purchased the correct item.

If you are ordering memory upgrades for your computer and are not quite sure what you have, you just  need to ask. Our knowledgeable sales staff can help you pick out the RAM module you need. You can also use the My OWC feature of our Web site to choose compatible memory for your Mac. Of course, you can always pull the existing memory modules out of your computer first and compare its specifications to those posted for each and every memory module upgrade component that OWC sells.

This goes for hard drives as well. Does your computer have a SATA or an IDE/ATA drive inside? Again, when in doubt, double check. You can find out from the computer manufacturer’s Web site, resources like MacTracker, the aforementioned My OWC, or by simply removing the drive and looking at the connections. Article Continues…

Looking Back At OWC Over The Years.

Friday, January 29th, 2010 | Author: OWC Jen

While I celebrate my 13th anniversary of working at OWC this month, I thought a virtual stroll down memory lane might be informative and entertaining. When I first came here, there were only about six employees, so we all did whatever was needed to make sure orders got out the door and customers were happy. I would take an order in the morning, help run it through the credit card terminal later in the afternoon or evening, and sometimes help enter it into the Fed Ex terminal at night.

I had a number of paper pages stapled together that gave me the latest prices on 30-pin and 72-pin SIMMs, 168-pin DIMMs and everyone’s favorite SCSI drives (is my SCSI fast, wide, ultra, ultra fast, ultra wide, fast wide?).  Notes were all over it since we didn’t yet have the website we have today with all its helpful information. With the Apple II I used once or twice in the library at my grade school being my only Apple/Mac experience, I relied heavily on www.everymac.com and a program called QuickConference to instant message Larry (a.k.a. OWC Larry) or our other techie guy to figure out what was compatible with what.

You can check out early iterations of our website here by typing in “www.macsales.com” into the field at the top. If you aren’t familiar with the Wayback Machine (not to be confused with the WABAC machine), it is a very cool tool and project. Article Continues…

Putting a rumor to rest – OWC supports 6GB MAX in Late 2008 MacBook Pro

Monday, December 14th, 2009 | Author: OWC Michael

Apple released MacBook Pro EFI Firmware Update 1.8 on December 8th, 2009, sparking a new interest in the Late 2008 MacBook Pro models and their maximum memory capacity.

Apple supports up to 4GB of memory in these machines, but OWC has done the testing with our memory modules and has been able to support 6GB of memory since their release. However, there was something interesting we found with our testing when trying to qualify the laptops to accept 8GB of memory. Simply put, while System Profiler recognized that there was indeed 8GB of memory installed, once more than 6GB of memory was actually put to use, the performance of the overall machine diminished.

Of course, when we heard the rumors circulating again that the Firmware Update may have silently addressed this issue as well, we got excited and performed the qualification testing again after installing the update. Unfortunately we found the same scenario on all the machines. The machines were faster the more memory we installed until more than 6GB was present. Once the machine tried to address the final 2GB of memory the performance started to suffer yet again.

It would have been nice to officially support twice the memory that Apple intended, but alas, we’ll have to settle for a 50% increase. Which all in all – isn’t bad.

The machines that were rumored to go to 8GB, are supported to only 4GB by Apple, and have been tested and confirmed by us to 6GB are:

  • MacBook Pro 15″ 2.4GHz (All)
  • MacBook Pro 15″ 2.53GHz model w/ExpressCard Slot (Late 2008)
  • MacBook Pro 15″ 2.8GHz model w/ExpressCard Slot (Late 2008)
  • MacBook 13.3″ 2.0GHz (All)
  • MacBook 13.3″ 2.4GHz (All)
  • White MacBook 13.3″ Intel Core 2 Duo 2.13GHz
  • The Story Continues… “Secret” Firmware lets Late ’08 MacBooks use 8GB.

    Over 1/4 Million views in a year!

    Tuesday, December 1st, 2009 | Author: OWC NewsFeed

    globe-CameraHey video fans!

    OWC’s Instructional Series of videos on YouTube reached a couple of milestones over the last week or so.

    Last week, we celebrated our one year anniversary of offering our videos on YouTube. Around that same time, we hit over 250,000 individual views. That means, on average, we’ve been able to assist nearly 700 people a day since we started on YouTube, and that doesn’t even include the views in our Tech Center.

    It’s nice to know that our efforts to make upgrading your Mac as easy as possible are reaching a growing audience.

    We’re not going to stop there, though. We’ve got a lot of exciting things on the horizon, not only for our Instructional Series of videos, but other endeavors as well, so stay tuned.

    Thanks for watching!