One of the most important things to remember in being the Sales Manager for OWC is to look at the product from the customer’s perspective. What products do you need? Why do you need them? How will they benefit your work flow or lifestyle? It’s these questions that when answered, provide the basis for OWC’s principle of serving the customer.
The reason I bring this up is that besides being the Sales Manager for OWC, I’m also a customer. This is unique to many other professionals in my position as several Sales Managers will never purchase product from the company they work for. I, on the other hand, was a customer before I even worked here (the sales rep that sold me my first piece of RAM is now reporting to me) and still am today. Besides being the Sales Manager for OWC, I’m also a recording musician and resident audio expert. This means that my Mac Pro Quad Core 2.66Ghz machine gets its fair share of abuse on a regular basis.
Two weeks ago, I opened up a session in ProTools to begin recording a new song idea. My machine was straining to keep up. Audio was dropping, popping, clicking…it was terrible. I opened up the Activity Monitor only to find that I had 16MB of free memory out of 2GB! My hard drive space situation wasn’t much better. I was basically at a standstill because I needed more memory and more HD space. So, the next day I came into the office and literally went to www.macsales.com, clicked on “My OWC”, and let the website guide me to the RAM and HDs that were compatible with my machine. Within minutes, I placed an order for a 4GB kit for my Late 2006 Mac Pro as well as a new 1.0TB Hitachi 3.5″ SATA drive.

Six months after winning 