Apple’s Share of U.S. Smartphone Market Continues to Grow

iPhone 6, Samsung Galaxy S6 and S6 Edge, and LG G Flex

iPhone 6, Samsung Galaxy S6 and S6 Edge, and LG G Flex. Image via latintimes.com

It’s not hard to believe that Apple’s the leading smartphone brand in the U.S.; all it takes is a look around at any gathering of people to see the familiar logo on the back of iPhones. Today, market research firm comScore provided data showing that Apple’s lead in the smartphone market grew slightly during the fiscal quarter ended March 31, 2015.

In the December quarter, the iPhone held 41.6 percent of the market, a number that climbed to 42.6 percent in the next three months. Samsung’s share in the U.S. market fell from 29.7 percent to 28.3 percent, while Motorola’s share dropped from 5.2 percent down to 5 percent. Android devices still maintain a lead over iOS, BlackBerry, Windows Phone and Symbian devices, with a total share of 52.4 percent of the smartphone market.

Two other smartphone manufacturers saw increased share in the March quarter in addition to Apple. LG’s share rose from 8 percent to 8.4 percent, while HTC grew from 3.7 to 3.8 percent.

comScore also provided details on the reach of iOS and Android apps during the March quarter, with Facebook being the most popular app among people aged 18 or older — it was used on 69.5 percent of all smartphones. YouTube and Google Play were close behind at 55.9 and 51.5 percent. Apple Maps is somewhat unpopular despite being integrated as part of iOS, with only 24.8 percent of users actually using the app and service.

 


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