Apple Music Advertising Goes Worldwide, Service Added to Billboard Top Charts

Apple Music banners at Tokyo Omotesando Metro station, via Instagram user shinichiro.nakano

Apple Music banners at Tokyo Omotesando Metro station, via Instagram user shinichiro.nakano

Now that many of the early bugs have hopefully been fixed in Apple Music, Apple is launching a worldwide ad campaign for the streaming music service. Ads are showing up in major metropolitan cities including Los Angeles, Mexico City, San Francisco, Tokyo and Toronto. Apple Music debuted on June 30, and this is the first major advertising push for the service.

In San Francisco, Los Angeles and Toronto, billboards are touting the new service. Two Metro stations in Tokyo (Omotesando and Harajuku) have been outfitted with banners that cover the back of train platforms. Bus stops at strategic locations in Mexico City are displaying the ads as well.

Most of the ad billboards and banners are similar to those seen on Apple’s website, with grayscale images of artists overlaid with the term Apple Music featured in a myriad of type styles.

In other Apple Music news, Billboard announced that songs streamed on Apple Music will be counted as part of the Billboard 200 and Billboard Hot 100. Songs on Apple Music will begin to influence the Billboard charts in August. The Billboard 200 is list of the 200 most popular albums each week, while the Billboard Hot 100 follows individual songs. Both charts are updated every Tuesday.


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