OWC’s Aura SSD, USB-C Dock Nab ‘Stevie’ Awards at ABA

ABA16_Gold_VOWC has received coveted Stevie Awards from the American Business Awards (ABA) for its Aura SSD for Mid-2013 and Later Mac Laptops and USB-C Dock. Submitting only two of their devices into the competitive New Product category, OWC earned top recognition for both of these outstanding and sought-after products during the two-month-long voting process from an elite panel of 250-plus judges including many of the world’s most respected executives, entrepreneurs, innovators and business educators.

With more than 3,400 nominations from organizations of all sizes in virtually every industry for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, and Live Event of the Year, OWC emerged as a Gold Stevie Winner and Silver Stevie Winner for the 14th Annual ABAs, reflecting their 25+ years of continuous excellence in manufacturing and upgrade services.

Building upon the recent release of the Aura SSD for Mid-2013 and Later MacBook Air and MacBook Pro with Retina Display, the anticipated storage upgrade won the Gold Stevie Award in the category of Peripheral or Storage Hardware. As the first and only PCIe-based flash storage upgrade kits designed for these MacBooks, the Aura SSD provides up to eight times more storage than the factory capacity with seamless installation while reusing the original drive to transfer data and use as an external storage solution. Gizmodo declares OWC drive as “hands-down fantastic.”

In addition to the top prize in Peripheral or Storage Hardware, the utilitarian USB-C Dock won the Silver Stevie Award in the category of Computer, Semiconductor or Other Electronic Component for its unparalleled connectivity features using a single USB Type-C cable. As MacRumors affirms, OWC’s USB-C Dock is “an impressive accessory for showcasing the potential of the current line of Retina MacBooks,” bringing much needed versatility and functionality by expanding USB connectivity with its ten ports.

“We are beyond honored to be recognized for our new products, the Aura SSD and USB-C Dock,” said Larry O’Connor, Founder and CEO of OWC. “These two marquee products are built to the highest standards to give hobbyists and professionals the speed, capacity and freedom to create, and OWC will continue to work to bring the best-in-class to our customers.”

About The Stevie Awards
Nicknamed the Stevies for the Greek word meaning “crowned,” the Stevie® Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service.

Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Learn more about the Stevie Awards here.


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  • Read that you can’t partition the Aura SSD on Arstechnica for the MBAir so that you can dual-boot Mac and Windows with Boot Camp. Is this true?