Apple products are as much about the message and the marketing as they are the device. They don’t exclude anyone…from the average user to the ubergeek, there’s something for everyone…features and operations that are easy to use and yet can be expanded upon if one so desires. And I feel a bit qualified to make that statement having been in marketing and at times going head to head with Apple since the very earliest days.
So, how does it make sense? The 3P’s of marketing…and in this instance for Apple…iPod, iPhone, and now iPad.
With that name, they’ve created their own 3P’s to product category killers…and add a family extension of similarity to the entire line. Just like how many of the same features have evolved in the Mac OS.
Come on…iTablet? Did you ever use a tablet of paper? You grabbed a pad of paper.
Perfectly Positioned Product…there’s my 3P’s on the subject.
And I have to say I pretty much told you so in my predictions…for the most part, an iPod Touch…larger screen and a full size QWERTY keyboard. For many Boomers, this is exactly what we’ve been…pardon the pun…looking for since a screen showed up on an iPod.