About a year after Apple invited journalists to its Cupertino campus to discuss its future Mac lineup, the company has given an update on its modular Mac Pro plan.
According to Tech Crunch’s Matthew Panzarino, who returned to campus for the update, the new Mac Pro will not arrive until sometime in 2019.
“We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year,” Tom Boger, Senior Director of Mac Hardware Marketing, told Panzarino. “We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro.”
In addition to the Mac Pro news, Panzarino said that Apple has created an in-house Pro Workflow Team, which consists of employees focusing on “pro” products and working together.
“We’ve gone from just you know engineering Macs and software to actually engineering a workflow and really understanding from soup to nuts, every single stage of the process, where those bottlenecks are, where we can optimize that,” says Bogar. “… because we build the hardware the firmware the operating system the software and have these close relationships with third parties we can attack the entire stack and we can really ferret out where we are we can optimize for performance.”
Aside from these updates, no specifics were given regarding the new Mac Pro, and we likely won’t learn more at WWDC, according to Panzarino.
For much more on his visit with Apple, read Panzarino’s article at: techcrunch.com/2018/04/05/apples-2019-imac-pro-will-be-shaped-by-workflows/