Apple states, “Siri has been engineered to protect user privacy from the beginning. We focus on doing as much on
Making sure they are as clear as possible with what they do with this data, they go on to say, “When we store Siri data on our servers, we don’t use it to build a marketing profile and we never sell it to anyone. We use Siri data only to improve Siri, and we are constantly developing technologies to make Siri even more private.”
Whether you believe their efforts have been altruistic or not, Apple is certainly aware of consumer concerns and admits that they haven’t been doing a very good job of living up to their own ideals. So, they have announced the following changes:
- First, by default, we will no longer retain audio recordings of Siri interactions. We will continue to use computer-generated transcripts to help Siri improve.
- Second, users will be able to opt in to help Siri improve by learning from the audio samples of their requests. We hope that many people will choose to help Siri get better, knowing that Apple respects
theirdata and has strong privacy controls in place. Those who choose to participate will be able to opt outat any time.
- Third, when customers
opt in, only Apple employees will be allowed to listen to audio samples of the Siri interactions. Our team will work to delete any recording which is determined to be an inadvertent trigger of Siri.
We’d love to hear from you on this subject. What are your thoughts and concerns with Siri and Apple’s use of the data they collect? Are you confident they will hold up their end of the