Apple recently felt compelled to let the world know that the new Mac Pro was going to be made in the USA – Austin, Texas to be specific – and the social chatter on MacSales’ Twitter and Facebook feeds has been entertaining, to say the least…
Excellent observation, Scott.
And then there are the expected flaming political comments about tariff exemptions, and the president giving Apple special treatment, and the president not giving Apple special treatment, and back and forth, and on and on. I’ll spare you the agony by not reposting any vitriol here, as I find the acrimony wholly unnecessary and unproductive.
So, what do I think about this announcement? Well, I have to admit that my initial response to hearing the news was something akin to, “Ummm… Okay…” complete with a thorough chin-rubbing sentiment. 🤔
For some reason, Apple felt it was necessary to issue a press release on the subject. But why? After all, the new Mac Pro’s predecessor (the 2013 Trash Can model) was built in Austin. So why wouldn’t they build the next generation Mac Pro in the same facility?
Did I miss something so big that this should be a mind-blowing revelation to the public?
In June, the Wall Street Journal did report that Apple was likely to move Mac Pro production to China, and others speculated how the China trade war with its 30% import tariff was going to impact manufacturing and cost – but the jury certainly wasn’t out. Though fairly silent on the subject, we do know that Apple’s higher-ups were “talking” with the Trump administration during this time. But who wasn’t?
Considering that Apple’s statement was chock full of pictures of happy American workers and statistical rhetoric such as “Apple’s domestic investment supports 450,000 jobs at US suppliers” and “Apple’s investment in innovation supports 2.4 million jobs in all 50 states, including 90,000 direct employees” – the post seems to simply be a pat on the back. From Apple to Apple.
Interestingly enough, Apple doesn’t even call the post a “Press Release” rather an “Update.” So maybe it was more of an “FYI, it’s business as usual for the Mac Pro. Thankyouverymuch.”
I reached out to Larry O’Connor, CEO
“Apple has a substantial presence in Austin, TX – it’s where they have been manufacturing and performing the final integration of the 2013 Mac Pro that this 2019 model is replacing. They already have a supply chain and integration capabilities in the US, and it makes sense that this localized integration would substantially reduce costs in terms of which individual components (from China) – versus the entire system – are subject to the 30% import tariff.”
“I believe it’s a win for sustainability as well since this will reduce the impact that doing Built-to-Order air shipments from China would have. This is a high-end, high-cost flagship system. All politics aside, it’s the right system to be building in the USA and I hope that soon it will not be limited to just the Mac Pro models as we move forward.”
There you have it, building the new Mac Pro in Texas does seem to make perfect sense. But regardless of where the new machine is manufactured, OWC is ready! As a company committed to helping users get the most out of their technology, OWC has put together a Mac Pro 2019 page that will stay up-to-date with any available upgrades and showcase other great gear to compliment the new system.
And if the Mac Pro 2019 is not in the cards for you, but you still want pro-level performance, don’t forget about the current Mac Pro – there is still a lot of life left in these workhorses, and you can get a great deal at MacSales.com!